Supermarket Perimeter - November 2020 - 19

"The impact of COVID-19 on the specialty food industry cannot be
underestimated," said Bill Lynch, interim president of the SFA. "Food
retail is an essential business channel and while that has been beneficial
to sales for our members, many of whom are small businesses, the
overall landscape is both optimistic and uncertain."

Flavors and fragrances
Understanding the movements influencing flavor and fragrance
trends is critical to navigating changing demands and uncovering
new opportunities. Representatives from Flavorchem and Orchidia
Fragrances, presenting at the Flavors and Fragrances 2020 conference,
delivered a curated presentation revealing the top trends influencing
both sectors and how those trends translate into the flavors and
fragrances seen in the marketplace today.

Home Sanctuary: COVID-19 has fueled demand for products that
promote exploration and discovery at home. Unique flavors and
fragrances offer a heightened sensory experience for adventurous
consumers and create opportunities for niche products to expand into
the marketplace. Brands trial their latest scent offerings with a variety of
discovery kits that consumers can test at home
Health & Wellness: The quest for better-for-you alternatives remains
strong as consumers seek out products with added benefits. Food and
beverages that contain immunity, digestive and other functional claims
and fragrances featuring relaxation and energy claims gain immense
traction. Mintel reports that 45% of millennials would give up alcoholic
beverages in order to improve their health as margaritas and peach
bellinis transform into both mocktail beverages and scents.
Responsible Consumerism: Consumers trust and support brands with
a strong purpose as sustainability turns into an expectation. Clean and
free-from labels usually require products to exclude specific processed
ingredients as consumers gravitate toward more naturally based food
and fragrances. Reduce, reuse and recycle remains a top priority as
brands look ahead towards more eco-friendly practices.

Specialty vanilla products
Retail response

Tahitian Gold Co. imports, manufactures and
supplies specialty vanilla products in formats that
allow chefs, foodservice professionals, formulators,
food technologists and mixologists to capitalize on
the spice's culinary versatility and distinctive flavor
nuances across species. Manuata Martin founded the
company and brought vanilla to the United States
from Tahitian farmers.
Innovation in developing proprietary processes that
maximize full-bodied flavors along with the bean's
more than 200 other flavor compounds has spurred
company growth. Now from its SQF Certified
facility and headquarters in Signal Hill, Calif., Tahitian
Gold supplies single-species and blended extracts,
three-fold vanilla bean pastes, single-fold three bean
paste, ground beans, Tahitian vanilla sugar, Tahitian
vanilla fleur de sel and whole beans. Flavorful vanilla
tahitensis and vanilla planifolia species are sourced
from Madagascar (Bourbon), Papua New Guinea and
Tahiti. Organic and kosher products are available.

There is clear evidence that supermarkets are embracing organic and
all-natural bakery products in a positive manner.
ShopRite has announced it is expanding and rebranding its awardwinning Wholesome Pantry and Wholesome Pantry Organic product
lines that are available at all of its stores in New Jersey, New York,
Connecticut, Maryland, Delaware and Pennsylvania. Wholesome Pantry
products will also be available at Fresh Grocer stores in Pennsylvania
and New Jersey. ShopRite and The Fresh Grocer are supermarket
banners of Wakefern Food Corp., the largest retailer-owned cooperative
in the country.

Lesaffre offers a
portfolio of clean
label options that
appeal to today's
health-oriented
shoppers.

Tahitian Gold's three-fold, unsweetened vanilla bean
paste is a blend of ground beans and extract for a
creamy consistency that disperses evenly and leaves
visually appealing flecks of bean. It is available in both
the bourbon and Tahitian types. The 3-Bean Blend
is a single-fold strength, invert-sugar-based paste
that contains less alcohol. As the name implies, it is
made with a combination of both species from three
different origins to feature the best of both.

supermarketperimeter.com

NOVEMBER 2020 - 19


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Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
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