Supermarket Perimeter - November 2020 - 22

Bakery: Organic rising

as an organic liquid yeast or further processed to produce organic
compressed yeast or organic yeast extracts.
Malt Products Corporation, a manufacturer of malted barley extract
and other natural, nutritious sweeteners, has experienced an uptick
in demand for its all-natural sweeteners in the burgeoning vegan ice
cream market. The increased interest showcases both heightened
consumer engagement with pantry-friendly ingredients and the
particulars of providing vegan dairy alternatives with attractive taste
and texture.
Finding the right sweetener for vegan ice cream has two main
challenges. First and foremost, not all sweeteners are vegan certified;
for example, many common sugar products depend on animal parts,
such as bone char, for coloring improvement. The other issue is the
market segment: consumers seeking vegan food options largely
intersect with those demanding all-natural, pantry-friendly ingredients.
This proclivity often eliminates from consideration high-fructose corn
syrups and other prominent sweeteners, even if they could technically
be considered vegan.
Once those factors are addressed, texture become another
significant consideration. Here, all-natural sweeteners like MPC's
TapRite tapioca extract and RiceRite brown rice-based sweeteners
offer a lower dextrose equivalent (DE), provide bulking and control ice
crystal growth - bringing a creamy consistency to vegan ice cream
22 - NOVEMBER 2020

that may otherwise be difficult to realize. Meanwhile, sweeteners like
MPC's OatRite oat extract, as well as certain vegan-certified items in
its CaneRite sugar cane molasses portfolio, help provide appropriate
taste to popular flavors such as mocha, crème brulee and cookies
and cream.
Vegan ice cream is just one of many food and beverage applications
with which Malt Products Corp. customers can experiment through the
company's new Innovations lab. The new space is designed for MPC
customers to test ingredients, try new formulations and gain insight
into critical flavor and stability properties. The lab incorporates a variety
of recent infrastructure investments including ovens, mixers, shearers,
proofers and temperature-controlled incubators, as well as analytical
equipment such as spectrometers and instruments monitoring water
activity and rheology.
"The emergence of vegan ice cream is a logical next step from nondairy ice creams, which have been incredibly popular for quite some
time," said Amy Targan, president of Malt Products Corp. "Companies
trying to create niche version of traditional food products - in this case,
ice cream - frequently face challenges finding ideal formulations that
meet specific criteria while still appealing to a target consumer subset.
Many are finding our MaltRite, OatRite and certain molasses varieties as
highly attractive options to sweeten vegan ice cream, which can be a
delicate dance from an ingredients perspective."

supermarketperimeter.com

IBIS BAKERY

Croissants offer
an example of a
fresh bakery product
that offers health
benefits, along with
delicious flavor.


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Supermarket Perimeter - November 2020

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