Supermarket Perimeter - November 2020 - 3

Editor's note

Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
EMILY PARK
Digital Associate Editor
Publishing
TROY ASHBY
Publisher
JAMES BODDICKER
National Sales Manager
LILY ALVAREZ
Sales Manager Classified Ads
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
LINDSEY SHERIDAN
Audience Database Specialist
CARLEA SCHULER
Audience Development Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Graphic Designer
JIM WHITE
Promotions Manager
ABBY CHRONISTER
Promotions Media Designer

Limited
possibilities

Something interesting happened recently.
My wife entered a grocery store. I realize that
sounds like an extremely lame love-and-marriagestyle joke, and I apologize. The point I'm trying to make is that while my wife does 90% of
the grocery shopping, she does 100% of that 90% via click-and-collect.
The really interesting thing about this particular trip to an actual brick-and-mortar store
(during COVID, "interesting" is relative) is that she persuaded our 15-year-old to go with her.
The occasion of this wondrous event was the kid's desire to pick out his Halloween
pumpkin, something he's been doing at the same store his whole life.
I doubt if he'll even bother to carve the thing. The real attraction is the ritual of going to
the store and picking it out from the farm-y display out front, then sitting on a hay bale with
it for a photo.
As I suspected, my wife and son didn't linger in the store too long. But they did stay long
enough to wander over to Produce to pick up another seasonal favorite: caramel-and-nut
covered apples.
This passed for a real adventure in the daily ho-hum of our pandemic lives. And to me,
it drove home a point about retail marketing: in the digital age, seasonal and other limited
time offers can still pack a huge wallop.
I have vivid memories from my own childhood of the few times a year our local
store would set up shop out front and offer a hot dog, bag of chips and soda for a buck
twenty-five.
Or my mom coming home from the store in the summer and announcing that the
Colorado peaches or Washington cherries had arrived.
Maybe the biggest buzz word we hear these days when it comes to getting customers to
shop at actual supermarkets is "experience." Give people an experience they'll remember,
and they'll come back.
Well, in my own life, I can't think of a more vivid grocery store-related experience than
LTOs. Nothing even really comes close.
If it can lure my wife and one of our teenagers to the store, anything's possible.

WHITNEY HARTMAN
Sales Coordinator
Corporate
CHARLES S. SOSL AND
Chairman and CEO
L. JOSHUA SOSL AND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSL AND
Chief Operating Officer
and Executive Editor
JIM SAL ADIN
Chief Marketing Officer

ANDY NELSON
anelson@sosland.com

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NOVEMBER 2020 - 3


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Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 2
Supermarket Perimeter - November 2020 - 3
Supermarket Perimeter - November 2020 - 4
Supermarket Perimeter - November 2020 - 5
Supermarket Perimeter - November 2020 - 6
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