Supermarket Perimeter - November 2020 - 30

Deli

Dips & spreads
BY EMILY PARK

THE SHIFT FROM EATING OUT IN RESTAURANTS to having most
eating occasions in the home among US consumers has had a special
advantage for the dips and spreads category, noted Greg Klein, chief
marketing officer for Delphos, Ohio-based Lakeview Farms, the maker
of eight popular dip and spread brands.
As the pandemic has unfolded, Lakeview Farms has been seeing
heightened success in its salsas and specialty spreads like the Salads of
the Sea brand - products similar to what consumers are missing out
on from not being able to order as many of their restaurant-favorite
appetizers - Klein said.
"We're seeing more of the little indulgences at home that consumers
were used to getting outside of the house," he said. "Maybe it's their

favorite Mexican restaurant and they can't get their salsa, so they're
looking for new salsas to use at home. Protein-based products, seafood
especially, have been strong because people are creating meals, and
having more usage occasions. They're looking to make up for that
restaurant experience"
One of Lakeview Farms' newest
dips, it's Rojo's-brand Street Corn Dip,
has been doing very well amid the
pandemic, Klein pointed out. The dip
is a combination of roasted corn with
cream cheese, sour cream and a blend
of peppers, onions and spices. Street

Good Foods makes
a variety of dips,
guacamoles and
dressings that are
clean-label, non-GMO
and gluten-free.

30 - NOVEMBER 2020

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Supermarket Perimeter - November 2020

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