Supermarket Perimeter - November 2020 - 35

white cheddar cheese and whole scrambled eggs wrapped in a whole
wheat tortilla that can be enjoyed at home or on-the-go.
"Demand continues to be strong for both refrigerated and frozen
breakfast categories, with more consumers looking for breakfast
solutions at home than ever before due to the pandemic," Glenn said.
Both Jimmy Dean Frozen Protein Breakfast and Jimmy Dean
Breakfast Sausage volume sales are up compared to last year, according
to Nielsen.
Jimmy Dean continues to see an uptick in the "breakfast snacking,"
trend, Glenn said, with more consumers eating breakfast foods later in
the morning or as an afternoon snack.
"Especially in the midst of the pandemic, the hours to eat breakfast
foods have become more varied," he said. "Products that play in the
frozen protein breakfast, bacon, and breakfast sausage categories have
all seen an increase in consumption at occasions outside of breakfast
this year."
While the pandemic has increased the consumption of breakfast
foods at various times of day, this behavior was common among many
consumers prior to the stay-at-home orders. The 2019 Jimmy Dean Brand
Breakfast All Day Survey found that 80% of adults eat breakfast foods as
a snack, with more than 50% engaging do so once a month or more.

Convenience and health spur innovation
While morning routines look different, convenience continues to be an
important consideration for consumers, Glenn said.
That was a major impetus behind the new Casserole Bites, which he
describes as "everything consumers love about breakfast casseroles, but
are baked into convenient, handheld poppable bites that can be eaten
on-the-go or individually heated as a snack in-between mealtimes."
And another surging trend, health, helped drive the development of
the new Delights Wraps, a breakfast line for those who are looking to
eat healthier without sacrificing on taste, Glenn said.
"They're a great protein-packed option that deliver on what
consumers are looking for in a convenient, 'better for you' breakfast or
midday pick-me-up," he said.
With more and more consumers reaching for breakfast foods at
various times of day, Jimmy Dean is proud to offer consumers convenient
and satisfying breakfast options for anytime, anywhere, Glenn added.
"We have an exciting pipeline of innovations on the horizon and look
forward to sharing more over the next year."
Given that the hours to eat breakfast foods have become more varied
in recent years, many of Jimmy Dean's recent innovations are designed
to fit into consumers' more flexible eating schedules, Glenn said.
Consumer desire for convenience also continues to be paramount
for driving relevance for our portfolio of ready-to-eat products
featuring the company's signature sausage. Jimmy Dean Morning
Combos, Omelet Minis, Loaded Sausage Bites and Casserole Bites are all
convenient, easy-to-prepare breakfast options that are also snackable -
perfect for the morning at home or on-the-go, or when you are in need
of a midday pick-me-up.
"Additionally, recent additions to the Jimmy Dean Delights portfolio
such as Jimmy Dean Delights Egg'wich and Delights Breakfast Wraps,
offer breakfast and mealtime solutions to consumers focused on
positive nutrition without sacrificing taste or convenience," Glenn said.

New offerings from
Butterball cater to
increased consumer
demand for both
convenience and new
spins on breakfast.

A turkey alternative
Garner, N.C.-based Butterball has a variety of fully cooked breakfast
turkey sausage items, including traditional All Natural Breakfast Sausage
patties and links, the recent addition of sausage crumbles, and a newly
launched line of heat-and-enjoy balanced breakfast options featuring
turkey sausage.
In 2019, Butterball introduced Breakfast Sausage Crumbles to
complement its existing fully cooked turkey sausage line.
"Consumers have enjoyed the convenience, taste and exceptional
quality of Butterball's turkey breakfast sausage and links, and sausage
crumbles offer a new way to enjoy the same great product," said Tom
MacDonald, Butterball's brand manager, consumer packaged goods.
Crumbles are available in an 8-ounce resealable package. They come
fully cooked and chopped and are a great way to spice up favorite
savory recipes for casseroles, stuffing, omelets, pasta sauce and more,
MacDonald said.
Butterball is also launching two new lines of breakfast options that
feature Butterball turkey sausage-Butterball Breakfast Pairings and
Butterball Sausage Balls.
Breakfast Pairings include a sous vide egg and turkey sausage links,
providing the perfect combination, said, of great taste and better-foryou goodness of naturally healthy turkey sausage.
The Sausage Balls, meanwhile, allow consumers to indulge in a
delicious, flavorful mix of Butterball turkey sausage, cheddar cheese and
herb seasoned baking mix, MacDonald said.
"While these products are designed with convenience in mind, we
know consumers don't just want convenience, but a breakfast for the
whole family that is convenient as well as savory, healthy and high in
protein," MacDonald said. "Today's consumer is a savvy label-reader and
is equally focused on what is in a product as what is not."
Turkey sausage, as a naturally lean protein, is a good alternative
to traditional pork sausage, and Butterball turkey sausage patties
and links have 50% less fat than pork sausage, MacDonald said.
Additionally, Butterball's All Natural turkey sausage patties and links
have no added hormones or steroids, no added nitrates or nitrites and
are gluten free.

Meatless options
El Segundo, Calif.-based Beyond Meat, Inc. is seeing huge growth in its
new breakfast sausage category - and expanding accordingly.
In September Beyond Meat announced that its Beyond Breakfast
Sausage Patties, introduced last winter and retailing for $4.99 MSRP,

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