Supermarket Perimeter - November 2020 - 38

Meat & Poultry

Turkey

THE COVID-19 PANDEMIC has had a huge impact on most segments
of the supermarket perimeter, and when it comes to turkey products,
industry insiders have seen a rise in consumers looking for larger,
family-sized quantities of different turkey cuts and larger ground turkey
packages because they're making fewer trips to the store.
Tammy Shaw, marketing director for Wayzata, Minn.-based Cargill's
North American protein business, noted the company is seeing trends
38 - NOVEMBER 2020

similar to those across the meat category such as a focus on a clean
label and convenience.
"COVID-19 has created a lot of uncertainty for our customers and
consumers, but like the rest of the meat category, the turkey category
has experienced growth-around 6%," she said. "We're seeing a lot of
consumers spending more time or even starting to cook at home more
than they did previously. They are also stocking up on essentials when

supermarketperimeter.com

CARGILL, BEFORE THE BUTCHER, JENNI-O

BY KEITH LORIA


http://www.supermarketperimeter.com

Supermarket Perimeter - November 2020

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