Supermarket Perimeter - November 2020 - 45

Citrus retail sales increase
over a year ago

37%

19%

12%

COVID has put a big dent in demand for California's choice grade lemons,
which typically ship to restaurants and other foodservice channels. But
Creamer said fancy grade lemon sales have been very strong because of
demand for fresh foods consumers think can make them healthier.
The pandemic has also steered significant volumes of California
fruit into the US Department of Agriculture's food box program, via the
Coronavirus Aid, Relief, and Economic Stability (CARES) Act.
COVID has also changed how California citrus is marketed at retail.
People are making fewer trips to the store, and when they do, they're
stocking up. Fortunately for California citrus growers, that plays right to
their strengths.
"Oranges are a good, hardy fruit that store well," Creamer said. "When it
comes to fresh produce, shoppers have the same mentality as in centerstore: what's going to last me?"
That means more sales of bagged product, with 3- and 5-pounders
popular for mandarins, and even some 8-pounders popping up.
Navels often come in even bigger packs, including boxes from retailers
like Costco.
Creamer expects increased demand for California fruit from China
this year, thanks to lower tariffs. For the bulk of the '19-20 season, the US
slapped a 70% tariff on fruit shipped to China, thanks to ongoing trade
problems between the two countries. By spring, however, that tariff
had been lowered to 35%, and since then movement has been steadier.
Creamer expects that to continue.
"We're seeing more of a return to where we've historically been with
China," he said. "And our other Asian export markets are good, potentially
improved."
Despite that demand from Asia, California citrus growers still expect to
have enough fruit to meet COVID era demand.
"Our growers have had a difficult couple of years. They're excited about
the upcoming season."
California wrapped up its 2020 Valencia season in September, with newcrop navels, mandarins, grapefruit and lemons kicking off in mid-October
and expected to begin shipping in promotable volumes by mid-November,
with volumes expected to peak through February.

"WHEN YOUR
STORAGE
NEEDS KEEP
CHANGING,
I CHANGE
WITH THEM."
ÊÄÑÑØÉÎÇÍÒÎÍ

WHS & OPS MANAGER

Getting bananas on
your shelves at the peak
of ripeness has gotten,
well, bananas. These
days, logistics, consumer
demand, even storage
temperature requirements
change by the hour. Kerry
Johnson and his team
enhanced their system to
react to any change, even
accounting for variable
temperature requirements
so that produce ripens on
schedule, and hits shelves
ready to enjoy.

CanDoDoneDaily.com
for the full story
Del Monte word mark and the
Del Monte Shield Logo are registered
trademarks used under license from
Del Monte Foods, Inc. © 2020
Del Monte International GmbH .
All rights
reserved.2020 - 45
NOVEMBER


http://www.CanDoDoneDaily.com

Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 2
Supermarket Perimeter - November 2020 - 3
Supermarket Perimeter - November 2020 - 4
Supermarket Perimeter - November 2020 - 5
Supermarket Perimeter - November 2020 - 6
Supermarket Perimeter - November 2020 - 7
Supermarket Perimeter - November 2020 - 8
Supermarket Perimeter - November 2020 - 9
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Supermarket Perimeter - November 2020 - 11
Supermarket Perimeter - November 2020 - 12
Supermarket Perimeter - November 2020 - 13
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Supermarket Perimeter - November 2020 - 68
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
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