Supermarket Perimeter - November 2020 - 48

Produce: Blueberry Conference

Michael Dossett,
BC Berry Cultivar
Development Inc.,
on the latest in
blueberry genetics:

There is tremendous
room for improvement
at all chill level varieties,
and the industry
continues to see
improvement from
blueberry breeders.

and member partners. "Every time you shop with your card, we're
learning more about who you are and your behavior. We can then tailor
the messages and incentives we send to each consumer," Mahan said.
Repetition and context are also key to creating habits for blueberry
purchasing, said members of the panel, which also included CarrieAnn
Arias of Naturipe Farms and Jason Riis of Behavioralize.
Panelists touched on the need to continue to inspire consumers to
grab blueberries each time they shop. This can include cross-marketing
promotions, recipe innovation ideas, and promoting healthy products

For quality, new
breeds are firm, have
a larger size and big,
sweet flavor.

Many breeds are made
to maximize yield,
decrease diseases and
increase labor savings.
Growers are being
offered an array of
choices in a competitive
environment.

These changes come
with challenges,
including increased
bruising and
inconsistency in ripening
times. How do breeders
evaluate quality and how
do growers maximize
their quality?

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2020
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NATURIPE

"Loyal shoppers overall spend five times as much as non-loyal
shoppers," Cowan said. "Loyal shoppers spend three times as much on
blueberries as non-loyal shoppers, so there is room for growth there."
The shopper loyalty data is at the core of decision-making by Kroger
and is so successful due to customizable rewards tailored to consumer
purchases and habits.
Now more than ever before, bringing data to the table is key in
decision making, and industry/trade organizations have been able to
make progress in bringing an objective, data-driven view to retailers


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Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 2
Supermarket Perimeter - November 2020 - 3
Supermarket Perimeter - November 2020 - 4
Supermarket Perimeter - November 2020 - 5
Supermarket Perimeter - November 2020 - 6
Supermarket Perimeter - November 2020 - 7
Supermarket Perimeter - November 2020 - 8
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Supermarket Perimeter - November 2020 - 13
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Supermarket Perimeter - November 2020 - 19
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