Supermarket Perimeter - November 2020 - 6

WIRE
FMI's Power of
Foodservice at Retail
report identifies
how to move
category forward
Arlington, Va.-based
FMI- The Food Industry
Association has released
its 2020 Power of
Foodservice at Retail
report, detailing how
harshly the pandemic
has impacted the
traditionally highly
profitable category.
The new report
from FMI outlines
ways retailers can
move toward facing
the pandemic-created
challenge in three
key ways:
x Reinvest in Top-ofMind Awareness:
Building a reputation
for foodservice
starts with stronger
and more direct
communication with
shoppers.
x Emphasize
Convenient, Healthy
Meals: The analysis
offers an opportunity
to bridge consumers'
desire to cook and
support meal prep
fatigue and their health
goals. Two-thirds of
the meals consumers
make at home are
prepared from scratch
6 - NOVEMBER 2020

with semi- or fully
prepared items to
complement the meal.
x Highlight Technology
Solutions: Seventy
percent of shoppers
say the ability to order
the food in advance,
whether via app,
online or phone, would
positively influence
their decision to order
from retail foodservice
instead of restaurants
or cooking.

Millennials
projected to take
on holiday meal
prep this year
More millennials will
take charge in preparing
holiday meals this year,
according to a survey
from Chicory, a New
York-based tech firm.
They will take the
coronavirus and food
safety into consideration,
which means preparing
more casseroles and
pies that are served with
utensils and less finger
food served by hand.
Simple recipes should be
in demand, too.
The survey found 59%
of millennials planned to
cook holiday meals and
host holiday celebrations
for the first time this year.
At Thanksgiving, pies,

Downturn of
US economy is
factoring into how
shoppers make
purchase decisions
Experiencing or
anticipating financial
restraint, Americans will
recalibrate their shopping
habits, according to
Nielsen's COVID-19
Shopper Survey that
contacted people in

www.supermarketperimeter.com

early July. They will seek
discounts, promotions
and lower prices.
When asked what
would happen if
economic conditions
worsen, 52% of
respondents said they
will cook more at home,
48% said they will find
more deals, 46% said they
will shop at stores that
offer lower prices, and
43% said they will use
more coupons.
Economic concerns
have shifted shopper
attitudes. The US
Consumer Confidence
Index dropped 21 points
from the first quarter of
the year to the second
quarter. The Nielsen
survey found 46% of
Americans said they
were concerned about
their household income.
Nielsen suggested
ways retailers could
communicate with priceconscious consumers.
They could offer a
price-match guarantee
and promote it through
digital campaigns, social
media and in-store signs.
Instore promotions

and sales on essential
items will entice people
to shop at brick-andmortar stores. Retailers
should communicate and
enforce safety protocols
and precautions such as
limiting the number of
shoppers; disinfecting
carts, baskets, shelves
and checkout areas;
providing social
distancing markers;
and implementing
contactless payment and
pickup methods.

Parents packing
more school lunches
amid pandemic
Packed lunches have
become more popular
in the coronavirus era,
according to a study
from Streetbees, a global
intelligence platform.
Among students who
have returned to brickand-mortar schools,
the number of packed
lunches has increased
by about 10% this year,
which has led to an
increased use of prepackaged snacks.
Among parents
concerned about
COVID-19 risk and food
preparation, 80% said
they liked to prepare
their children's lunches
because they can
control how healthy
the lunches are, which
compared to 55% for
parents not concerned
about COVID-19
transmission from food.
Concern was higher in
the United States where
50% of parents said they
worried about the risk
of COVID-19 that food
could bring.

STEVE CUKROV - STOCK.ADOBE.COM

the

casseroles and other
baked foods should be
ample, but tables might
not see any finger foods,
dips or spreads.
Brands have an
opportunity to provide
solutions for people who
will seek easy pre-meal
appetizer replacements
for safe handling and
serving practices.
Chicory in 2019 found
a 178% increase in recipe
views for casseroles from
June to Thanksgiving.
The percentage might be
even higher this year.
Chicory foresees
two other holiday
trends: people ordering
groceries online and
watching their budgets.


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Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 2
Supermarket Perimeter - November 2020 - 3
Supermarket Perimeter - November 2020 - 4
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Supermarket Perimeter - November 2020 - 6
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