Supermarket Perimeter - November 2020 - 60

PACKAGING

potential for contamination. For
example, at some retailers, selfserve donuts are now being sold
pre-packaged. The trend toward
pre-packaged single-serve is
expected to grow as food safety
becomes more important."

PinnPACK uses
post-consumer
recycled
material in all
of its products.

SINGLE-SERVE
by Emily Park
BEFORE CORONAVIRUS
became a factor of daily life,
single-serve products made
in commissaries and central
kitchens-as well as the singleserve packaging that went with
it-were gaining traction as
consumers searched for ways to
limit calorie intake and cut down
those portion sizes.
According to the Single-Serve
Packaging Market Size, Share &
Trends Analysis Report released
by San Francisco-based Grand
View Research, predicting trends
from 2019 to 2027, "Consumer
inclination toward convenience
food; dietary awareness toward
freshness and reduction of waste
are the core drivers that will
derive product demand. A rise
in eating and drinking occasions
in offices; workplaces; schools
60 - NOVEMBER 2020

and in transit also adds up to the
increasing demand for the singleserve packaging market."
Consumers shopping for
one and individuals belonging
to younger generations have
become increasingly aware of
cutting down portion sizes to
reduce food waste.
A survey conducted by the
International Food Information
Council Foundation found that
over one third of consumers of all
ages always have food waste on
the mind while grocery shopping,
while nearly half of consumers
under the age of 45 are thinking
about food waste.
Household sizes have also
gone down over the years.
According to the US Census
Bureau, 28.4% of US households
in 2019 were made up of one

person-that's almost double
the portion of single-person
households in 1969, which
accounted for 16.7% of the US
population.
Since COVID-19 began
driving purchase decisions,
Cyrus Maroofian, marketing
manager for Oxnard, Calif.based PinnPACK, has observed
further acceleration of the need
for single-serve packaging. As
consumers return to workplaces
and schools, the need for
individual-serving, pre-packaged
items is going up.
"Many items that were
traditionally self-serve items are
transitioning to pre-packaged
single serve for safety reasons,"
Maroofian said. "Single-serve
packaging reduces product
handling, which minimizes the

supermarketperimeter.com

Amid the pandemic, proper
packaging is more important
than ever in conveying to
customers that the pre-packaged
food they're picking up from
the instore bakery or deli is safe.
Since March, PinnPACK has been
seeing an increase in sales across
the board for the company's
packaging varieties.
Traditionally, single-serve
packaging has been used
more in the deli and prepared
foods category, but according
to Maroofian, there have been
increases in single-serve
packaging across all perimeter
departments. COVID-19 has
impacted traditional shopping
patterns, as supermarkets and
processors are working to create
new offerings to stimulate sales
and satisfy customer preferences.
"Increasing the amount of
single-serve offerings available
to the consumer is expected to
drive increased sales," he said.
LINDAR Corporation has
also experienced an increase
in single-serve packaging sales
since the start of the pandemic,
said Dave Fosse, the BaxterMinn.-based company's director
of marketing. Single-serve
packaging has always been
an opportunity in all grocery
categories, but the perishable
departments have an opportunity
to expand single-serve offerings,
Fosse noted.
"All our food packaging has
accelerated after settling into
the new norm," he said. "LINDAR
has been a leader in developing

PINNPACK, LINDAR

Consumers want to
know their food is safe


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Supermarket Perimeter - November 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - November 2020

Supermarket Perimeter - November 2020 - 1
Supermarket Perimeter - November 2020 - 1
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