Supermarket Perimeter - November 2020 - 66

fresh

TAKES
What's the most important
thing supermarkets should
do to keep customers
coming into their stores?

Before jumping into
intricate marketing or
experience initiatives
for shopper retention,
supermarkets need
to tackle the basics
and meet consumer
expectations. This
includes quality
assortment, fully
stocked shelves,
self-checkout options,
loyalty programs,
and curbside pickup.
Without mastery of
fundamentals, shoppers
are likely to look
elsewhere.
RAJ SHROFF,
principal, PINE
Strategy & Design

66 - NOVEMBER 2020

We believe fresh food
will drive the grocery
business to keep it
vital and relevant.
Supermarkets have
to re-energize fresh
and appeal to people's
senses for a positive
store experience. By
appealing to the senses
and ensuring fresh
products of high quality
are in-stock at the right
levels is important for
supermarkets to build
consumer confidence
and loyalty.
JOE SMIRLIES,
senior vice president
of product,
Invatron Systems Corp.

Merchandising
solutions with visual
impact gets products
noticed and gets
customers engaged
with the merchandise.
Keeping shelves
looking full gives a
store an advantage.
Using merchandising
equipment that faces
the products so shelves
do not appear out
of stock will keep
shoppers in your store
and not give a trial to
the competition.
SHARON JOHNSON,
vice president of sales and
marketing, Carlson AirFlo
Merchandising Systems

www.supermarketperimeter.com

Offer ready-to-eat
meal solutions and side
dishes that are clean,
edgy and globally
inspired. Consumers
seek more ideas for
in-home meals, but
want something ready
to serve and reduce
meal time prep. Show
consumers how to
marry healthy and
delicious sides with
beef, chicken or fish.
CARL CAPPELLI,
senior vice president
of sales and business
development,
Don's Prepared Foods

DOBROGRAPH - STOCK.ADOBE.COM

WE ASKED 4 INDUSTRY LEADERS...


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Supermarket Perimeter - November 2020

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