Supermarket Perimeter - December 2020 - 25

Instead, some companies choose to meet expectations of permissible
indulgence through smaller portions - minis, thins and brownie bites -
to minimize guilt and maximize indulgence opportunities. IDDBA cites
mini desserts as a growing category for those who desire indulgence
but also want health and wellness. Pre-packaged items in a variety
of portion sizes are another way to grab the attention of consumers
who are looking to spend less time in the supermarket. A proprietary
consumer study conducted by Corbion found Gen X consumers are
more likely to consider pre-packaged items than their generational
counterparts.
" We know that in the grocery store or bakery, consumers experience
food via their senses of vision, smell and touch, " said JoAnn Rupp,
global market insights manager, Corbion. " That's why it's important for
instore bakery products to use packaging that's clear and easy to see
through, so consumers can see product details and make their own
determinations about freshness before purchasing. "
The company's panel survey of instore bakery shoppers, conducted
in March, found 41% of respondents stated they would feel more
confident in the safety of cakes and brownies in sealed containers such
as clamshells along with packaging featuring safety labels and tamper
seals to signal if food is compromised. Halfmann anticipates singleserve/individual packaging and sizing requests will return to " normal "
in a post-COVID environment but that consumer preferences will take
some time to return to comfort levels seen pre-pandemic.

" Mashup mania "
drives innovation in
products like Dawn's
dessert lasagna

" The brownie category will continue to grow as consumers prepare
for celebrations where indulgent baked goods are typical at these types
of gatherings, " Rupp concluded. " Consumers will seek out the comfort
in these items and moving forward, there will be opportunity for bakers
to offer a variety of convenient and portable brownie options that meet
the needs of consumers, no matter the occasion. "

CAKE PAN LINERS
CUSTOM DIE CUT LINERS
* Low minimums
* No more greasing
* Speeds production with minimal breakage
* Many materials and colors available
* Send us your pan at no charge for samples

BAKING CUPS/ FLUTED LINERS
* Auto detesting
* High release silicon paper
* Custom and stocked sizes
* Random and register
printing available.
J.J. Marshall Inc.
Serving small and large bakeries since 1933
Toll Free: 1-800-268-2877 * Fax: 514-381-6636
E-mail: sales@jjmarshall.com
supermarketperimeter.com

www.jjmarshall.com
DECEMBER 2020

- 25



http://www.jjmarshall.com

Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
Supermarket Perimeter - December 2020 - 4
Supermarket Perimeter - December 2020 - 5
Supermarket Perimeter - December 2020 - 6
Supermarket Perimeter - December 2020 - 7
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