Supermarket Perimeter - December 2020 - 26

Deli

Since COVID-19
hit, Rich's has
seen tremendous
growth in deliprepared and frozen
pizza purchases

FOR THE LOVE OF PIZZA
EARLIER IN 2020, Technomic's Pizza Trend Report identified that 43%
of consumers eat pizza at least once a week. And as many consumer
preferences have changed since the start of the pandemic, what
consumers expect from fresh deli prepared pizzas-taste, quality and
value-has stayed the same, said Stuart Demanowski, senior product
manager of the pizza and flatbread category business unit at Buffalo,
NY-based Rich's Foods.
" Consumption of made-to-order and take-and-bake items has skyrocketed since the start of the pandemic as consumers shift to dining at-home
vs. away from home, " Demanowski said. " We're also seeing consumers
purchase more cost-effective meals that are widely popular, filling, and
have the potential to feed multiple people. Pizza satisfies all of the above. "
26 - DECEMBER 2020

Since COVID-19 hit, Rich's has seen tremendous growth in deliprepared and frozen pizza purchases. Consumers are using pizzas
as easy meal solutions they can stock up and store in their freezers.
According to Holly LaVallie, vice president of Hormel Deli Solutions,
a division of Austin, Minn.-based Hormel Foods, consumers are also
being drawn to pizza programs that leave room for ordering flexibility.
" COVID-19 has steered consumers to look for pizza programs
that provide them the ability to add to their pickup order, customize
toppings and have tamper-proof packaging or no-touch collection
points, " LaVallie said. " As people are eating together at home more
often, we've seen a shift away from pizza sold by the slice toward more
whole pizza purchases for family occasions. "

supermarketperimeter.com

RICH'S, HORMEL

BY EMILY PARK



http://www.supermarketperimeter.com

Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
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