Produce PMA Fresh Summit BY ANDY NELSON WHEN LIFE GIVES YOU LEMONS... It's a metaphor that's been on many minds since COVID struck, and one that's especially appropriate for the fresh produce industry. At the Newark, Del.-based Produce Marketing Association's annual Fresh Summit convention (virtual, of course), PMA's president and chief executive officer, Cathy Burns, sounded the theme many times - if not in so many words. " Change is what happens to us - transformation is what happens because of us, " Burns said in her annual address to the industry. 50 - DECEMBER 2020 supermarketperimeter.comhttp://www.supermarketperimeter.com