Supermarket Perimeter - January 2021 - 21

Upon graduation from the French Culinary Institute (now the
International Culinary Center), Tosi flourished in her restaurant career,
first with Chef Wylie Dufresne's wd-50 and then Chef David Chang's
Momofuku. " While working at wd-50, Wylie Dufresne taught me how
to think about food, how to be critical, how to create, how to improve.
At Momofuku, David Chang taught me commitment, empathy, balance
and how to connect yet remain an individual voice. "
As fortunate as those experiences proved to be, Tosi hungered
for more than what the fine dining sector could offer. She dreamed
of opening her own bakery, so that her creative desserts could be
accessible to many more people. Milk Bar opened in November 2008,
and the rest is history - with many more chapters to be written.
" Curiosity is the great equalizer, " Tosi says. " We might be playing
around with a flavor and, all of a sudden, a failure becomes a stepping
stone to a new flavor application. We're pretty relentless about getting
the flavor just right. My goal is to be influential and accessible. For me, I
want to evolve it and grow it, so that we could have an influence on that
curious 10-year-old growing up in the suburbs of Ohio. "

Social media solutions
Another effective way to drive higher impulse sales starts with
promoting specials through social media. Consumers are creatures of
habit, and consistency is key for long-term success with any type of
social media campaign, explains Keely Siciliano, director of brand and

digital marketing at Dawn Foods. " Consumers follow local businesses
with the expectation that a bakery's social media page is the best
place to find up to date news and information, " she says. " Once you've
established a social media routine (such as posting twice a week),
consumers come to expect that and can be disappointed and frustrated
if that routine is disrupted. "
Siciliano says that, for example, if your bakery has a " Donut of the
Day " special on weekends, you should post a high-quality, appetizing
photo of that product first thing in the morning on those days to let
your customers know. The same goes for flavors, so if you're known
for swapping out cupcake flavors daily, share the day's menu on
social media early in the day. You should also keep the time you post
consistently so loyal customers know when to expect to check the
flavors for that day.
Social media is a two-way conversation, and you should always
look to engage with your followers. Siciliano suggests finding ways to
incorporate user-generated content when available.
" If you're promoting a new or seasonal product, ask customers to
snap a photo of their purchase and tag your bakery in their post, " she
says. " This works best on visual social media sites like Instagram but
can also be effective on sites like Twitter and Facebook. Not only does
this promote the bakery to the customer's friends and family, but it
strengthens your relationship with the customer and improves their
brand loyalty. "

®

Racks . . . Like some people . . . are Tough !
R.O.I.

Not

© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.

(845) 331-2111Ř professionalseriesequipment.com

Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042; 7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.


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Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
Supermarket Perimeter - January 2021 - 3
Supermarket Perimeter - January 2021 - 4
Supermarket Perimeter - January 2021 - 5
Supermarket Perimeter - January 2021 - 6
Supermarket Perimeter - January 2021 - 7
Supermarket Perimeter - January 2021 - 8
Supermarket Perimeter - January 2021 - 9
Supermarket Perimeter - January 2021 - 10
Supermarket Perimeter - January 2021 - 11
Supermarket Perimeter - January 2021 - 12
Supermarket Perimeter - January 2021 - 13
Supermarket Perimeter - January 2021 - 14
Supermarket Perimeter - January 2021 - 15
Supermarket Perimeter - January 2021 - 16
Supermarket Perimeter - January 2021 - 17
Supermarket Perimeter - January 2021 - 18
Supermarket Perimeter - January 2021 - 19
Supermarket Perimeter - January 2021 - 20
Supermarket Perimeter - January 2021 - 21
Supermarket Perimeter - January 2021 - 22
Supermarket Perimeter - January 2021 - 23
Supermarket Perimeter - January 2021 - 24
Supermarket Perimeter - January 2021 - 25
Supermarket Perimeter - January 2021 - 26
Supermarket Perimeter - January 2021 - 27
Supermarket Perimeter - January 2021 - 28
Supermarket Perimeter - January 2021 - 29
Supermarket Perimeter - January 2021 - 30
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Supermarket Perimeter - January 2021 - 36
Supermarket Perimeter - January 2021 - 37
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Supermarket Perimeter - January 2021 - 68
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https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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