Supermarket Perimeter - January 2021 - 24

Bakery: 21 trends

15

17

Fresh

Permissible indulgence

Clean label

Important throughout the
category and particularly among
Hispanic shoppers, made-fromscratch items are associated
with freshness and naturalness.
Many fresh items invoke a feeling
of home with the inclusion of
spices and other ingredients that
consumers stock in their own
home pantries.

Pandemic-related stresses
have elevated the importance
of indulgence. Inclusions of
real fruit, seeds or grains offer
both indulgence and health
benefits. Breads, muffins,
crackers, flatbreads and breakfast
biscuits lend themselves to
more healthful, innovative
formulations, perfect for the
81% of meals being prepared at
home. " Better-for-you bakery
can help consumers justify
indulgence and increase
occasions when a customer
turns toward a bakery product, "
said Manoela Lima, director of
chocolate academy & gourmet
marketing North America,
Barry Callebaut.

Consumers are paying closer
attention to the ingredients
on product labels. Although
the desire for cleaner labels
reflects an ongoing shift toward
lifestyles that support healthier
eating, clean labeling remains
a moving target with no clear
definition. When in doubt, focus
on simplicity with recognizable
ingredients and short, easy-tounderstand ingredient lists.

16
Sourcing
Knowing the importance of
providing the story behind
the product, it helps to have a
knowledgeable supplier who
can help bakers navigate the
process of re-formulation and
the sourcing of ingredients.
The building of sustainable,
traceable and transparent supply
chains can also helps keep
costs in check.

CARGILL, POMPEIAN, VAN LEER

14

TM

Be Inspired. Be Creative. Be Original.

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion Control Packs

24 - JANUARY 2021

Babka with Nutella®
For more information,
visit www.ferrerofoodservice.com or call (800) 408-1505.
supermarketperimeter.com

© Ferrero 2021
Ferrero S.p.A.


http://www.ferrerofoodservice.com

Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
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