Supermarket Perimeter - January 2021 - 30

Field...

Veroni extends
party tray line
Correggio, Italy-based Veroni has added Party Tray products to
its Enjoy AperiTime line that are ideal for at-home enjoyment
and to be shared at small, socially distanced group gatherings.
Made to share with two to three others, Party Tray products
come in four varieties:
* Classic imported Italian prosciutto and salami combined with
Provolone cheese, olives and 100% Italian-made breadsticks
* Italian prosciutto and salami, Provolone cheese, almonds and
dried cantaloupe
* Mild coppa and salami, combined with Provolone cheese,
almonds, dried pear, breadsticks and dried ginger
* Spicy coppa and salami, combined with Provolone cheese,
almonds, dried pear, breadsticks and dried ginger
" An extensive and detailed study supports the creation of
the Party Trays in order to offer the best pairings based upon
ingredients and nutritional properties, " said Emanuela Bigi,
marketing manager. " Our goal was to combine classic Italian
charcuterie options, typical of aperitivo, with products in-line
with American consumers and their preferences, such as
dried fruits. The result is an innovative mix where our Italian
cold cuts are paired with a perfect balance of enhancing flavor
components. "

other items in their specialty department. The photos are used for
POS signage to illustrate how to build a board step-by-step to attract
customers and drive sales. "
The company also offers merchandising tools to support its items at
store level, including branded display crates and information cards that
provide descriptions and suggested pairings.
Bigi said it's crucial for supermarkets to give more room to
grab-and-go and high-quality pre-sliced meats that make up a
charcuterie board.
" A larger space would drive to an increase in product selection,
including regional charcuterie and multi-component items, as well
as any good-for-you offerings, " she said. " Better displays, including
signage, dividers and product descriptions can also play an important

VERONI, FRATELLI

It starts
in the

Deli: Charcuterie



Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
Supermarket Perimeter - January 2021 - 3
Supermarket Perimeter - January 2021 - 4
Supermarket Perimeter - January 2021 - 5
Supermarket Perimeter - January 2021 - 6
Supermarket Perimeter - January 2021 - 7
Supermarket Perimeter - January 2021 - 8
Supermarket Perimeter - January 2021 - 9
Supermarket Perimeter - January 2021 - 10
Supermarket Perimeter - January 2021 - 11
Supermarket Perimeter - January 2021 - 12
Supermarket Perimeter - January 2021 - 13
Supermarket Perimeter - January 2021 - 14
Supermarket Perimeter - January 2021 - 15
Supermarket Perimeter - January 2021 - 16
Supermarket Perimeter - January 2021 - 17
Supermarket Perimeter - January 2021 - 18
Supermarket Perimeter - January 2021 - 19
Supermarket Perimeter - January 2021 - 20
Supermarket Perimeter - January 2021 - 21
Supermarket Perimeter - January 2021 - 22
Supermarket Perimeter - January 2021 - 23
Supermarket Perimeter - January 2021 - 24
Supermarket Perimeter - January 2021 - 25
Supermarket Perimeter - January 2021 - 26
Supermarket Perimeter - January 2021 - 27
Supermarket Perimeter - January 2021 - 28
Supermarket Perimeter - January 2021 - 29
Supermarket Perimeter - January 2021 - 30
Supermarket Perimeter - January 2021 - 31
Supermarket Perimeter - January 2021 - 32
Supermarket Perimeter - January 2021 - 33
Supermarket Perimeter - January 2021 - 34
Supermarket Perimeter - January 2021 - 35
Supermarket Perimeter - January 2021 - 36
Supermarket Perimeter - January 2021 - 37
Supermarket Perimeter - January 2021 - 38
Supermarket Perimeter - January 2021 - 39
Supermarket Perimeter - January 2021 - 40
Supermarket Perimeter - January 2021 - 41
Supermarket Perimeter - January 2021 - 42
Supermarket Perimeter - January 2021 - 43
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Supermarket Perimeter - January 2021 - 45
Supermarket Perimeter - January 2021 - 46
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Supermarket Perimeter - January 2021 - 67
Supermarket Perimeter - January 2021 - 68
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