Supermarket Perimeter - January 2021 - 31

We Turn
it into
Fratelli rolls out
entertainment trays
Mt. Olive, N.J.-based Fratelli Beretta hopes to bring " la dolce
vita " to COVID-conscious consumers who have enough to
contend with when it comes to entertaining - think social
distancing or assembling " quaranteams " - and need a stress-free
solution for what's on the menu. The company announced its La
Dolce Vita Entertainment Trays which are designed to make it
easier to bring loved ones together for a delicious meal.
The La Dolce Vita line is comprised of four assortments:
* " La Dolce Vita " Aperitivo Platter: Prosciutto, Soppressata,
Dry Sausage, Roasted Almond, Mixed Pitted Green Olives,
Mild Provolone
* " La Dolce Vita " Roll & Go Platter: Prosciutto & Mozzarella,
Soppressata & Mozzarella, Milano & Mozzarella, Roasted
Almond, Mixed Pitted Green Olives, Bread Sticks
* " La Dolce Vita " Artisan Charcuterie Tray: Soppressata,
Hot Soppressata, Black Pitted Olives, Artisanal Flatbread,
Provolone Cubed Cheese, Pepperjack Cubed Cheese
* " La Dolce Vita " Artisan Charcuterie Platter: Italian Dry
Salami, Hot Soppressata, Chorizo, Asiago Cubed Cheese,
Provelone Cubed Cheese, Pepperjack Cubed Cheese
" Representing a commitment to the brand's core values
of tradition, innovation and quality, the La Dolce Vita
Entertainment Trays offerings are selected from the very best
ingredients produced by Fratelli Beretta and their trusted
suppliers, " the company said.
The 12-oz party platters will soon be available in several
nationwide grocery stores.

role in appealing to buyers. Co-marketing initiatives launched by the
producers and stores can also boost sales. "
Inada noted when merchandising a display focused around
charcuterie, a store should create a platform to highlight artisan goods
from its specialty cheese, deli, cracker, dried fruit, etc., sections in a
comfortable setting that empowers shoppers' increased basket size.
" Salami has been in high demand due to the popularity of
charcuterie during the pandemic, " he said. " We have worked with a lot
of markets to provide merchandising around charcuterie education
along with online on our website to make charcuterie education fun
and easy to digest. With the increased number of shoppers purchasing
charcuterie, we continue to work with our market partners to create
charcuterie destinations in store for a proļ¬table shopper solution. "

Discover the
North Dakota Difference
Call 1-800-538-7721 * www.ndmill.com
FSSC 22000 C E R T I F I E D


http://www.ndmill.com

Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
Supermarket Perimeter - January 2021 - 3
Supermarket Perimeter - January 2021 - 4
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