Supermarket Perimeter - January 2021 - 33

Cheeseboards made easy
Fitchburg, Wis.-based Emmi Roth has made
cheeseboard building easier with its latest
product.

SNACKING, CONVENIENCE AND NEW OPTIONS for homebound
Americans during the pandemic are among the cheese trends retailers
and suppliers are keeping a close eye on as 2021 gets underway.
Green Bay, Wis.-based BelGioioso Cheese is seeing the ﬂavored
cheese category growing faster than the overall specialty cheese
category, said Sean Moran, the company's vice president of sales.
Snacking continues to be a traffic driver as well, he added. With
over 95% of people snacking twice a day, snacking cheese sales are
now over 10% of specialty cheese sales. Other strong performers in
the specialty category for BelGioioso include Italian style cheeses and
larger sizes.
BelGioioso recently introduced its Artigiano Gourmet Snacks and
Crumbles in Balsamic & Cipolline and Vino Rosso ﬂavors. The company
also has new 10-ounce Shredded, Grated, and Shaved Parmesan cups
to offer a larger size and better value for consumers looking to purchase
more per trip.
Also trending up for BelGioioso: burrata.
" Burrata is so fresh, delicious, and versatile that it continues to
intrigue both consumers and chefs, " Moran said. " We see this cheese
continuing to trend positively into 2021 and beyond. "
One of the bright spots in the pandemic (if you can ﬁnd one), Moran
said, is that more consumers are preparing meals at home and learning
new cooking skills.
" This is good for our premium quality cheeses which are excellent
for cooking in a variety of applications, " he said. " In addition, we're
optimistic that the foodservice sector will begin to recover as we
progress through 2021. A strong foodservice sector really contributes to
a healthy economy. "

Roth's Easy Entertaining Cheeseboard gives
cheese lovers everything they need to make
an Instagram-worthy cheeseboard at home - a
bamboo cheese board, cheese markers, pairing
ideas, and a trio of Roth's most popular varieties of cheese: Grand Cru® Reserve, Jalapeño
Havarti and Gouda.
" We know from consumer research that
shopping for cheese and building a cheeseboard
are both overwhelming, " said Heather Engwall,
Roth's vice president of marketing. " We
developed this new cheeseboard kit to make it
easy for anyone to enjoy specialty cheese and
entertain with ease. "
Research by Roth found that consumers
look to places like Instagram for cheeseboard
inspiration throughout the year. Popular
Instagram tags like #charcuterie has 1.3 million
posts, #cheeseboards has 1 million posts, and
#cheese has 24.5 million posts. Cheeseboards
are some of Roth's most engaging posts
on Instagram with about a 6.2% engagement
rate per post.
The Roth Easy Entertaining Cheeseboard
retails for approximately $14.99 and can be
found nationwide at various retailers, including
Albertson's Southwest, Safeway, HEB and
Whole Foods Market.

Meeting the needs of homebound cooks

O - stock.adobe.com, BelGioioso Roth

Amersfoort, Netherlands-based FrieslandCampina also has a variety of
cheeses perfect for today's pandemic-bound home cooks, said Debbie
Seife, marketing director of FrieslandCampina Consumer Dairy.
" In particular, our Parrano cheeses, A Dutch Masterpiece and our Gayo
Azul Red Wax Gouda are perfect entertaining cheeses, " Seife said.
" People are also cooking more at home. Gayo Azul Queso Blanco
and Gayo Azul Gouda slices offer a perfect option for recipes and
sandwiches. "
Consumer trends that will continue over the next year will include
smaller gatherings, cooking at home for family and friends as
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Supermarket Perimeter - January 2021

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