Supermarket Perimeter - January 2021 - 36

Meat & Poultry

CASE-READY
COVID HAS ONLY ACCELERATED A TREND in the retail meat
industry that's been building for years: consumer desire for caseready meats.
Tyson Fresh Meats, a division of Springdale, Ark.-based Tyson Foods,
has seen consistently growing demand for case-ready meats, said
Kevin Meyer, director of customer development for portioned protein
innovations.
Tyson is currently building a state-of-the-art case-ready plant that
will become operational in the fall of 2021 to meet current and future
demand. " This year in particular, our retail partners have seen a large
increase in consumer demand for case ready, " Meyer said. " On the retail
side, case-ready helps solve for many of the issues retailers are facing
today. Case ready products require less labor to keep the meat case
stocked, while improving stock positions, reducing shrink and allowing
the retailer to maintain if not improve current margins. "
Retail demand at grocery stores is up signi´Čücantly due to the
pandemic, he added. Retailers have turned to case-ready to supply a
portion of their meat case and to subsidize what they can produce in
the back room.
36 - JANUARY 2021

" We recommend that retailers look at the bottom line when
comparing case-ready to store processing, " Meyer said. " Increased
in-stocks lead to increased sales, even if gross margins go down. We've
seen up to 20-30% lifts in total sales due to increased in-stocks and
overall consistent quality. "
Value added grind blends and thin sliced items are in high demand
by consumers, he added. Case ready innovation and production
capabilities allows for retailers to get these items at lower cost and
better quality than what can be done in back of house operations.
Case-ready helps solve for more than labor, food safety, shelf life,
and out of stocks, Meyer said. It also provides for greater consistency
in products and allows for cost-effective production on items that are
very labor intensive, such as thin sliced meats. Innovation is also being
driven by case ready in areas like seasoned and marinated, meal kit
solutions, service case items, and other unique offerings in the valueadded space, he added.
In September, Tyson launched its Open Prairie Natural Beef and
Pork case ready program. The Never Ever line offers the ability to
trace back to the animal's place of birth through Tyson's Trusted Path

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Supermarket Perimeter - January 2021

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