Supermarket Perimeter - January 2021 - 44

x The ascendance of larger, more destructive wildﬁres, record
droughts, and more destructive storms. These shifting weather
patterns are creating an awareness of the immediacy of climate
change. Organic has the ability to mitigate climate change by
creating soils that sequester more carbon, while also dramatically
reducing nitrogen pollution. Organic is good news for the climate,
and shoppers are motivated by that.
And counter to what typically motivates organic shoppers, due to
health concerns, people are looking for more packaging, she said.
Larger packs are also important as shoppers want to make fewer trips
to the store.

Oppy inks deal with top organic avocado shipper
Vancouver, B.C.-based Oppy has expanded its organic footprint with
a majority stake in the ﬁrst company to grow and market organic
avocados in the United States.
Oppy's 65% stake in Eco Farms, a grower and shipper since 1972,
is the latest in a series of acquisitions and strategies by the marketer.
" Oppy and Eco Farms' 360-degree capabilities in the category

The US avocado market is
valued at $6.5 billon.

have combined to create a new avocado tour de force from farm
to shelf, " according to Oppy. " The companies will bring to market a
new, holistic avocado offering that includes growing and importing
premium avocados, ripening in convenient, strategic locations and
ﬂexible packaging options in a bright, new brand, as well as marketing,
logistical and other services. "
The strategic partnership will create multiple synergies which will
allow Eco Farms to capitalize on Oppy's extensive distribution network
and widespread access to market, while Oppy will solidify its existing
avocado category which will reap the beneﬁts of vertical integration.
" We are incredibly excited for the opportunity to work with Eco Farms
closely. They are a leading player in the avocado category and have a
wealth of priceless expertise that they've gained over nearly 50 years of
operation, " said David Smith, Oppy's president and chief revenue officer.
" The avocado category has seen substantial growth over the last 10
years and is bouncing back from recent market variability as the new
Mexican crop begins. Through this partnership we will complement
Oppy's existing avocado programs and will be able to drive the category
forward by uniting the unique strengths and advantages of both
businesses. "
By integrating with Eco Farms, Oppy will be able to offer high quality
organic and conventional avocados from diverse growing regions
including Mexico, California, Chile, Colombia and Peru packaged in
a fresh new look, according to the company. The Eco Farms brand

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Supermarket Perimeter - January 2021

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