Supermarket Perimeter - January 2021 - 45

has been revamped to reflect the new partnership and deliver on the
positioning line Green is Good.
The line represents Eco Farms' commitment to growing flavorful,
high-quality fruit using sustainable practices that stand the test of time,
like pioneering organic avocado production. Green is Good playfully
conveys the excellent nutrition properties of avocados in their familiar
green package. It's timely for the fresh new approach with Oppy as well,
according to Steve Taft, Eco Farms' president and founder.
" We're confident that by working together we can truly accelerate
our growth and bring both of our organizations to new heights, " he
said. " Thanks to Oppy's extensive industry knowledge and connections
we can expand at a speed and scale that otherwise would not have
been possible, while they can tap into our decades of tried and trusted
expertise in this robust category. "
The company's remaining ownership is comprised of Eco Farms and
Santiago-based grower-marketer El Parque, which, like Oppy, is also
part of the Total Produce Group.
US consumption of avocados has undergone a 9% CAGR between
2008-2018, making it one of the fastest growing categories in terms of
consumption. Avocado shipments to the U.S. also increased by 13% in
the first quarter of 2020. Retail sales meanwhile stood strong during the
first months of the lockdown, increasing by 20% year-on-year.
In addition to avocados, Oppy will eventually market a wide range of
citrus and select exotic items in tandem with Eco Farms.

®

, peanut-buttery!
crispety, crunchety

BAR

Eco Farms, a pioneer
in the organic avocado
industry, now has
the marketing power
of Oppy behind it.

Premium
Dessert
Toppings
BROWNIES with
Butterfinger® Pieces

Butterfinger® Candy Pieces
Available in 25 lb. Case & 6/3 lb. Bags

Call (800) 408-1505 for more product information.
supermarketperimeter.com

© Ferrero 2021
Ferrero S.p.A.

JANUARY 2021 - 45



Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
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