Supermarket Perimeter - January 2021 - 50

Seafood

SALMON
BY ANDY NELSON

Mowi off ers
salmon solutions
for a wide variety of
customer needs.

Retail resur gence

Anne-Kristine Øen, US director of
the Norwegian Seafood Council, said
Norwegian salmon shippers were pleased
that during the pandemic, volumes from
Norway to the United States fell just 5%
- and that the value of exports actually
climbed 2%.
" We're happy it's not down more than
5%, " she said. " Salmon is not being sold
to foodservice anymore. Instead of whole
fish, which is what restaurants want, we're

50 - JANUARY 2021

sending many more filets. "
Much of that is going to industry heavyweights like Costco and other retailers who
are turning to Norwegian salmon because
of the high quality due to the cold waters
in which fish are raised, Øen said.
" The industry has made big leaps in the
past 15 years, so now it's a really fantastic
product, " she said.
The popular perception is that people
eat seafood in restaurants but not at

supermarketperimeter.com

home. The Norwegian Seafood Council
and the suppliers it represents have
always thought that was a mistake,
measuring value instead of volume.
" You hear that 70% of fish is eaten
outside of the home, but that's because
it's so much more costly in a restaurant, "
Øen said. " People eat more at home. "
That's particularly true of salmon.
" Salmon is so versatile, you can dress it
for any occasion, " she said. " It's the most


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Supermarket Perimeter - January 2021

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