Supermarket Perimeter - January 2021 - 52

Seafood: salmon

Retailers: share prep tips and
recipes with consumers to help
them understand how easy it is
to prepare salmon at home.
The Coller FAIRR Protein Index looks at how the world's 60 largest
publicly listed companies producing meat, dairy and seafood perform
on various risk factors relating to sustainability.
In the three years the report has been published, Norwegian
aquaculture companies have always led the way, with Lerøy Seafood
Group grabbing the top spot in 2018 and Grieg Seafood also among
the top 10.
American consumers continue to emphasize the importance of
food being produced in a way that is environmentally sustainable.
According to the International Food Information Council's (IFIC) 2020
Food & Health Survey, 59% of U.S. consumers say it is important that
the food products they purchase or consume are produced in an
environmentally sustainable way.
Øen is not surprised to see so many Norwegian salmon producers
scoring high on these rankings year after year and meeting consumer
demands for sustainable production.
52 - JANUARY 2021

" Norwegian salmon companies are leading the way in sustainable
protein production, and the industry is committed to continually
improving practices to evolve and advance in a sustainable way, " she said.
According to an April 2020 IFIC survey, more than 70% of respondents
indicated they were concerned about climate change. Of those, more
than half said these concerns impact food choices.
" Eating seafood from Norway is one way environmentally conscience
consumers can make sustainable food choices that support their
personal values and beliefs, " Øen said.
The primary purpose of the Coller FAIRR Protein Index is to support
investors in making decisions taking sustainability into account, as well
as enabling the companies themselves to benchmark against their peers
and improve their management and reporting of risks. Companies on
the list are ranked on how they perform in areas of greenhouse gas
emissions, deforestation, use of antibiotics and labor conditions.
Another area where Norwegian aquaculture leads is in their use of
antibiotics; no other animal farming practice uses fewer antibiotics than
Norwegian aquaculture.
" Norway has never produced more salmon than in 2019, yet the
use of antibiotics continues to drop. This is the result of strong focus
on fish welfare and food safety in the industry, and we are proud to
say Norwegian aquaculture is the best in the world when it comes to
antibiotic use in animal food production, " Øen said.

supermarketperimeter.com

NORWEGIAN SEAFOOD COUNCIL

Cold waters
help separate
Norwegian seafood
from the pack.



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Supermarket Perimeter - January 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2021

Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 1
Supermarket Perimeter - January 2021 - 2
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