Supermarket Perimeter - January 2021 - 63

R&D

and scale the CRB's Sustainable
Food Initiative while allowing
Applegate to capitalize on the
vast research pool and next
generation thought-leaders at
UC Berkeley and within Berkeley
Haas, according to Applegate.
The Sustainable Food
Initiative seeks to serve as
a hub for sustainable food
entrepreneurship, innovation,
and responsible leadership at
Berkeley Haas.
" Applegate brings so many
compelling projects to the
table and the change they
are proposing makes them a
desirable and strategic partner.
We look forward to doing great
things together, " said Robert
Strand, executive director of the
Center for Responsible Business
For more than 30 years,
Applegate has been a
revolutionary force in the
meat industry, most notably in
pioneering the now $3 billion
market for No Antibiotics Ever
meat. Currently, the company
is investing in farming systems
including organic, non-GMO, and
regenerative, where animals are
part of a holistic system to enrich
soil, boost biodiversity, and
improve water retention.
" Applegate is excited to
formalize our ongoing relationship with the Sustainable Food
Initiative at the Berkeley Haas
Center for Responsible Business, "
said John Ghingo, president of
Applegate. " We look forward to
engaging with thought-leadership
at the Haas School of Business
and across the UC Berkeley
campus to advance our mission:
Changing The Meat We Eat. "

A commitment to
organic snacking
Richmond, Va.-based Grayson
Natural Farms, LLC, a producer of
the Landcrafted Food grass-fed,
organic meat snacks brand, plans

New organic option from Bimbo
2020 saw the launch of Horsham, Pa.-based Bimbo Bakeries USA's
Arnold's brand's Organic 22 Grains and Seeds bread. Each loaf
contains a blend of flaxseed, chia and ancient grains.
" We heard consumers' demand for more organic options in the
bread aisle, and we are thrilled to be able to offer these quality
products to our fans who value premium ingredients and the
nutritional content of their bread, " said Marlene Sidhu, marketing
director of Arnold, Brownberry and Oroweat Bread.

to invest $1.5 million to expand
its smokehouse and production
plant in Grayson County, Va.
As part of the project,
Grayson said it will add 35,000
square feet to its three-yearold manufacturing facility in
Independence, Va.
Grayson Natural Farms, which
operates under the Landcrafted
Food brand, comprises a
group of farmers focused on
producing organic, grass-fed
beef. Landcrafted Food products
have no added hormones or
antibiotics and are gluten-free
and GMO-free.
" I fell in love with the rolling
hills of Virginia 40 years ago
and appreciate the history, the
quality of life, and the people in
the area, " said Charlotte Hanes,
owner of Grayson Natural Farms.
" To me, Virginia is home and a
place where we can help our
small communities build upon
tradition, save family farms, and
create work for people who
care. Our management team is
experienced and has expanded
other food companies in Virginia,
North Carolina, South Carolina,
and other states along the East
Coast. We sat together and finally
decided that this is where we
want to be as we grow a stable
workforce committed to building
a national brand. "

Virginia Governor Ralph
Northam approved a $50,000
grant from the Commonwealth's
Opportunity Fund to assist
Grayson County with the
project. The company is eligible
to receive benefits from the
Port of Virginia Economic and
Infrastructure Development
Zone Grant Program, as well
as the Virginia Enterprise Zone
Program, administered by the
Department of Housing and
Community Development.
Funding and services to support
employee training activities will
be provided through the Virginia

Jobs Investment Program for
those that need it. " When a
Virginia-based company like
Grayson Natural Farms invests to
expand its operation, there are
tangible benefits to the state's
economy, to the job market, and
for The Port of Virginia, " said
John Reinhart, chief executive
officer and executive director of
the Virginia Port Authority. " This
company is expanding, in part,
because of the access this port
provides to global markets. We
congratulate Grayson Farms on
its expansion and look forward to
supporting its growth. "

With an $1.5 million investment, Grayson Natural Farms hopes to see
its national footprint expand.

supermarketperimeter.com

JANUARY 2021 - 63


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