Supermarket Perimeter - February 2021 - 15

consumers will look to adopt healthier habits, especially as it relates to
their immune system.
" Immunity support and 'fortified with vitamins and minerals' became
some of the most popular health claims on new products in 2020, "
Moberly said. " Retailers should make this a focus in 2021, leading
communications with the health and wellness message, dedicating
physical and virtual merchandising space to it, and emphasizing the
health benefits of their private brand products. "
One department that will have growing impact on health and
wellness, he said, is the meat department.
" Throughout the past 12 months protein departments have
experienced some of the most dramatic, and lasting changes. The
meat department saw record sales, shortages, oversupply, infl ation,
and defl ation all in the same year. "
However, in the midst of all of this, plant-based protein saw huge
growth in 2020, with a nearly 40% increase in volume over the prior
year. Plant-based protein will continue to grow significantly in 2021,
Moberly said.
" As a lack of traditional protein availability, combined with a wellbeing
focus, led to a substantial increase in demand during the pandemic,
many consumers have decided to make these products a recurring part
of their diet, " he said.
That's reflected in the percentage of self-identified flexitarians,
which grew from 10% to 16% during the pandemic.

With health on
more consumers'
minds, look for
plant-based to
continue to surge
post-pandemic.

Job # 1 . . .

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Supermarket Perimeter - February 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2021

Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 2
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