Supermarket Perimeter - February 2021 - 24

Bakery: Muffins

We can expect permanent
shifts in consumer behaviors
because of the pandemic. "
Jen VanDewater, Rich Products

24 - FEBRUARY 2021

Expanding distribution
For the ﬁrst time, Senza Gluten's bestselling, 100% certiﬁed gluten-free
muffins and other baked goods are available for nationwide shipping.
With no preservatives and minimally processed ingredients, orders are
baked fresh and packaged by executive chef and owner Jemiko Solo
each week.
When COVID-19 hit, Senza Gluten received countless requests
from supporters near and far, hoping to bring chef Solo's glutenfree baked goods into their own home kitchens. The team launched
nationwide shipping as a response to this demand, and to share a
bit of comfort with fans both in NYC and across the country. Muffins
and scones include chocolate coffee banana muffins and dry currant
cream scones.
Senza Gluten (meaning " without gluten " ) is a family of beloved
gluten-free Italian eateries, founded in 2014 by Solo. Since inception,
Senza Gluten Restaurant and the cozy Senza Gluten Cafe & Bakery (both
located on Greenwich Village's quaint Sullivan Street) have become
internationally known in the gluten-free community (and beyond) for
their comforting Italian fare and warm, inviting atmosphere.

supermarketperimeter.com

RICH PRODUCTS, JOHN UNREIN - SOSLAND PUBLISHING

Retailers are engaging with customers before they arrive in the store,
so it is critical to engage with consumers through online platforms,
VanDewater said.
" Looking ahead, we can expect permanent shifts in consumer
behaviors because of the pandemic. COVID-19 has certainly
accelerated a shift in behavior for online shopping, " she said. " There is
an opportunity for instore bakeries to position products to meet this
demand - in messaging, for example. Talk about the ﬂavor and the
quality of ingredients in your online communications. Retailers who
have invested in online platforms and solutions to make fresh bakery
available online are seeing positive results with today's consumers. "
Positioning bakery for the future is vital to continued success,
understanding there will be some level of permanent change.
" This is a time of analysis and reﬂection to really understand the
shifts in consumer demand and how it impacts the business models
of the future, " VanDewater said. " We will need to continue tracking
and understanding consumer expectations as it relates to the balance
between price, value and convenience, along with health and safety, as
pandemic uncertainty continues. "

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Supermarket Perimeter - February 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2021

Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 2
Supermarket Perimeter - February 2021 - 3
Supermarket Perimeter - February 2021 - 4
Supermarket Perimeter - February 2021 - 5
Supermarket Perimeter - February 2021 - 6
Supermarket Perimeter - February 2021 - 7
Supermarket Perimeter - February 2021 - 8
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