Supermarket Perimeter - February 2021 - 26

Deli

Soups
BY EMILY PARK

LIKE MOST DELI-PREPARED FOODS, soups were a growing category
in the supermarket deli before the pandemic hit. As retailers shuttered
their self-serve hot and cold bars because of COVID-19 safety concerns,
however, soup sales saw a sharp decline.
In 2020, the soups and chili category was down 14.1% for the year,
according to IRI's Total US data. But that doesn't mean the category
is doomed, said Eric Richard, industry relations coordinator for the
Madison-Wis.-based International Dairy Deli Bakery Association. In fact,
he sees a quick road to recovery as consumers begin returning to a life
closer to pre-pandemic times.

37% of millennials prefer to
order soups with spicy flavors.
Spicy soups are up 12%.

" Once we get back to normalcy, people are going to go back to
their previous behaviors, " Richard said. " I don't see why the category
wouldn't get back to the growth it was seeing before. "

Adapting soup serving amid COVID
While the industry waits for a sense of normal to return, though,
Richard had several suggestions for ways retailers can reconfigure their
soup programs in the meantime.
Across the deli-prepared category, grab-and-go has boomed as
shoppers look for quick and easy meal solutions to ease some of the
cooking fatigue that has set in over the last few months. Retailers have
an opportunity to meet consumer needs with soup options.
Richard suggested promoting soups as a side to a meal, running
soup of the day programs and ensuring that soups have visibility on

Technomic Soup & Salad Trend Report, 2018

Top soup flavors by region
Northeast, Southeast:
Broccoli Cheddar,
Potato, Lobster Bisque

26 - FEBRUARY 2021

California: Chicken
Noodle, Broccoli
Cheddar, Tomato

West, Great Lakes,
Mid-South, Great
Plains: Broccoli
Cheddar, Potato,
Chicken Noodle

supermarketperimeter.com

Great Lakes:
Broccoli Cheddar,
Potato, Chicken Noodle

South Central:
Broccoli Cheddar,
Potato, Chicken Tortilla
IRI, Total US


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Supermarket Perimeter - February 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2021

Supermarket Perimeter - February 2021 - 1
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