Supermarket Perimeter - February 2021 - 32

Meat & Poultry

GRASS-FED

IN RECENT YEARS, the organic grass-fed segment has really taken off
on the consumer retail front, expanding from an early demand from
restaurants, caterers, and medical facilities. The result has been more
grass-fed products in the supermarkets and more companies getting
involved in the segment.
According to IRI data from December, organic grass-fed purchases
were up 7.5% year-over-year, and saw an increase of 52.1% from March
through July, as consumers were looking for safer products to eat
32 - FEBRUARY 2021

during the pandemic Kay Cornelius, general manager of Panorama
Organic Grass-Fed Meats, Westminster, Colo., noted so many more
people are interested and receptive to grass-fed and organic products
today and the category is growing signi´Čücantly. The problem is, there
hasn't been enough supply of US raised organic and grass-fed meat
available.
" If you look at all the statistics of what consumers want, 2/3 of
consumers are health driven, placing a high level of importance on

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BY KEITH LORIA


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Supermarket Perimeter - February 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2021

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