Supermarket Perimeter - February 2021 - 38

Produce: Snacking

A DATE FOR SNACKING
Mill Valley, Calif.-based TerraFresh Organics' newest product, Oasis Date Gardens, is a line of
Deglet Noor dates that ship in convenient resealable, stand-up snack packs.
The organic, pitted Deglet Noor dates come in ready-to-eat pack sizes with less than 100
calories per serving. Product ships in eight individual 1.16-ounce packs inside a master bag and
8-ounce and 32-ounce family-style resealable stand-up pouches.
" We're thrilled to bring the California organic heirloom Deglet Noor date to customers through
this new Oasis Date Gardens brand, " said Greg Holzman, co-founder and managing partner of
TerraFresh Organics. " We believe that 'on-the-go' shouldn't mean 'going without.' Therefore, the
new snack pack sizes are perfect for a healthy and convenient snack. "

NatureSweet
plans to introduce
even more snacking
products to its
lineup in 2021.

Higher demand, new products
Consumer demand for fresh, easy, healthy ingredients continues to
be on the rise, and snacking is no exception, said Lori Castillo of San
Antonio-based NatureSweet.
" We're seeing a host of new products expanding the category in
an attempt to meet these demands, " she said. " Small tomato usage
continues to increase as consumers focus more on salads and other
healthy, easy-to-use in your home kitchen products.

NatureSweet's snacking lineup includes Cherubs, Glorys,
Constellation, Comets, Twilights and D'VINES in the tomato category;
and mini-cucumbers and peppers. Cherubs are the company's topselling snacking product and, Castillo said, the No. 1-selling small
tomato in the world.
Retailers can expect new additions to NatureSweet's snacking lineup
later this year, Castillo added.
A number of trends have marked the evolution of the snacking
category over the years, Veillon said: new grape and cherry tomato
varieties, new snack-sized cucumber varieties, the introduction of the
one bite type varieties and a boom in the snacking pepper category.
Recent new snacking products from Pure Flavor include:
x Fall 2019 - Mini Munchies® Veggie Snack Packs
x Winter 2020 - RedRoyals™ Sweet Cherry Tomatoes on the Vine
x Winter 2021 - Uno Bites™ Nano Cucumbers
Another trend Pure Flavor is tracking closely is demand for
sustainable, low-waste products in the snacking category. Products like
Uno Bites Nano Cucumbers are a perfect fit for consumers with these
concerns, Veillon said.
" Creating portion sizes that are consumable in one sitting is
becoming more attractive to purchasers from a use standpoint but also
the fact that there is no waste. You don't need to peel them, you eat
them whole, in one shot. "

2020 SALES

$558 M
Fruit

Vegetable

Meal prep

$558 M

$432 M

$372 M

The United Fresh FreshFacts on Retail Q1 2020

38 - FEBRUARY 2021

supermarketperimeter.com

NATURESWEET, TERRAFRESH

SNACKING

The snacking category,
specifically fresh vegetables,
has tremendous growth
opportunities.


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Supermarket Perimeter - February 2021

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