Supermarket Perimeter - February 2021 - 43

Oppy expects
volume increases
across its berry
platforms in 2021.

- that Fung said have huge potential to transform the category.
" There is an entire world of precision agriculture, for example, that
focuses on trying to maximize outputs and meticulously measure
inputs, he said. " We're looking at different ways we can grow berries
in every sense, whether that means a better environmental footprint,
or increasing quantifiable metrics such as quality, yield, as well as
automation at various points in our supply chain. "
Oppy expects berry volume increases across the board, with more
acres planned and more plants that continue to mature. " We have more
production capacity than we've ever had before and so we expect
volume growth across our entire program. "
Looking at upcoming spring berry deals, Fung said timing should be
normal, with winter growing weather favorable thus far.
" Although we're entering a period of time where weather can be
unpredictable, especially in California, overall climate conditions have
been good for growing great fruit, " he said.
In South America, meanwhile, growing operations, the weather
has fluctuated, pushing the crop back slightly, especially taking into
consideration the impact of La Niña.
Consumer demand for fresh berries at grocery retail is robust and
continues to grow annually, Fung said. Even during COVID-19, Oppy is
seeing great demand across all of its categories.

" The drivers are multifaceted and
include more people eating at home
as restrictions are reintroduced or
extended across geographies, " he said.
" We're also seeing shoppers take more
frequent trips but with smaller baskets,
which helps with the consumption of
highly perishable items like berries. "
The supply side is also driving category growth, especially as Oppy
offers year-round availability for a number of products, he added.
That means that shoppers now have access to top-quality berries at
times of the year when they may not have been able to purchase them
previously, such as Peruvian berries during the winter.
When it comes to merchandising berries at retail, placement in the
store is crucial to exceptional sales. When berries are displayed up front,
with big bold displays that catch consumers' fleeting attention, sales go
up, Fung said.
Oppy also offers retailers a large number of POS and other marketing
materials that can help them reap these benefits as well.
" Coupled with larger packs, we can really help drive significant volume
through system and subsequently sales dollars, " Fung said. " It's definitely
a winning combination when done at the right time of the year. "

supermarketperimeter.com

FEBRUARY 2021 - 43


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Supermarket Perimeter - February 2021

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