Supermarket Perimeter - February 2021 - 44

Produce: Berries

Plenty and
Driscoll's are
partnering on
year-round indoor
strawberry
production.

South San Francisco, Calif.-based agriculture technology specialist
Plenty Unlimited Inc. will use a $140 million infusion of investor cash in
part to grow Driscoll's strawberries year-round in indoor vertical farms.
Driscoll's and Softbank Vision Fund 1 are among the leading investors
in the company, which recently announced commercial collaborations
with Albertsons and Driscoll's. To date, Plenty has raised over $500
million.
" In just 30 years time, the world will need 70% more food than we
currently produce, requiring more efficient use of land and water, " said
Jeff Housenbold, managing partner at Softbank Investment Advisers.
" Without innovation in agriculture, this demand will be impossible
to meet. We believe Plenty is transforming the way food is made and
are pleased to continue supporting their mission to build sustainable,
intelligent farms that deliver healthy, safe produce with a focus on
premium flavor. "
" We looked at other vertical farms, and Plenty's technology was one
of the most compelling systems we'd seen for growing berries, " said J.
Miles Reiter, Driscoll's Chairman and CEO. " We got to know Plenty while
working on a joint development agreement to grow strawberries. We
were so impressed with their technology, we decided to invest. "
Plenty's farm delivers produce year-round that tastes like it was
picked fresh from the garden, according to the company. Using data
analytics, machine learning and customized lighting, Plenty is able to

on daily news coverage and
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44 - FEBRUARY 2021

supermarketperimeter.com

PLENTY, USHBC

Plenty to grow Driscoll's strawberries indoors year-round



Supermarket Perimeter - February 2021

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