Supermarket Perimeter - February 2021 - 45

iterate at unprecedented speed, leveraging the more than 200 years'
worth of growing data the platform generates annually. This advanced
agri-food platform has allowed Plenty to show over 700% yield
improvement in leafy greens in the last 24 months, while maintaining
its unique flavor and quality.
Plenty's vertical design produces up to 400 times the yield of
traditional field farming, producing more food with less water and land.
The South San Francisco Plenty farm uses 100% renewable energy.
Plenty's vertical design can grow 1,500 acres in a building the size of a
big box grocery store while saving over a million gallons of water per
week, according to the company.
Plenty is currently building the world's highest-output, vertical,
indoor farm in Compton, Calif.

Blueberries join the emoji ranks
Blueberries have joined a select list for fruits and vegetables: they're
now an official emoji.
To get the blueberry emoji, all you have to do is run the latest
software update on your device and it will appear on your emoji
keyboard next to the other fruit emoji in the food section.
" It will help create awareness and those important reminders of the
unique attributes of blueberries, " said Jennifer Sparks, USHBC's vice
president of marketing and communications for the Folsom, Calif.based US Highbush Blueberry Council. " Consumers will enjoy using the

Turn Rack Expense

new emoji to add to their shopping lists and create context and a pop of
color in their texts and social media posts.
Because the new emoji benefits the entire industry, USHBC
encourages all industry participants to get active and involved in
spreading the news, Sparks said. The emoji offers a number of ways to
enhance marketing, communications and promotional initiatives for
your business or operation.
To make it easy - both in digital media and in print - USHBC created
a Blueberry Emoji Toolkit, including how-to instructions for emoji best
practices; pre-designed, pre-written social posts; and downloadable,
high-res emoji files for promotions

®

INTO AN INVESTMENT

R.O.I.

Not

Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922;
5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042;
7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.

FEBRUARY 2021
(845) 331-2111Ř professionalseriesequipment.com

© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc. supermarketperimeter.com

- 45


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Supermarket Perimeter - February 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2021

Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 1
Supermarket Perimeter - February 2021 - 2
Supermarket Perimeter - February 2021 - 3
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