Supermarket Perimeter - February 2021 - 7

record highs and lows
in economic metrics,
along with huge shifts
in where and how
consumers shop food
retail, changing the
competitive trajectories
of retailers who were
winning and those
who were struggling
before the pandemic, "
said Grant Steadman,
president of North
America for dunnhumby.
" As a result, we viewed
2020 through a different
lens than we've viewed
the grocery industry in
previous years. Amazon
accelerated past every
other retailer on our
COVID momentum
metric and customer
safety ratings, due to
its speed to shop and
virtual store format. As
we begin to emerge from
the pandemic, we should
expect value perception
to come back strongly. "
The overall RPI
ranking evaluates retailer
performance on seven
drivers of customer
preference: price, quality,
digital, operations,

convenience, discounts,
rewards and information
and speed. The retailers
who focus their business
on superior value
perception or " Value
Core " - deﬁned by the
strongest combination
of price and quality -
tend to have the most
ﬁnancial success and
the strongest emotional
bond with customers.

Albertsons pilots
automated grocery
pickup kiosk
Albertsons Companies
is piloting an automated
and contactless grocery
PickUp kiosk at one of
its Jewel-Osco stores in
Chicago.
" We are supercharging
our digital and
omnichannel offerings to
serve customers however
they want, whenever
they want, " said Chris
Rupp, executive vice
president and chief
customer and digital
officer at the Boise,
Idaho-based company.
" This innovative and
contactless PickUp kiosk

makes it even easier
for customers to shop
with us in a way that is
convenient for them. "
The automated,
temperature-controlled
kiosk, created by
Cleveron, provides
a contactless pickup
experience. Customers
who select the " Kiosk
PickUp " option will be
offered two-hour time
slots in which they can
pick up their groceries.
When customers arrive
at the kiosk, they scan
a code on their phone
and their groceries are
robotically delivered to
the front of the unit for
pickup. The unit features
two temperature zones-
regular and deep freeze.
A customer's order
can be stored in two
different zones and still
be delivered in the same
console for pickup.
The Chicago kiosk is
currently fulﬁlling orders,
and the company plans
to install a second unit at
a Bay Area Safeway.
" Cleveron's pickup
solutions are created to

Our new work
with Integrated Fresh
powered by IRI, in
conjunction with expert
insights from across
the industry, allows
IDDBA to deliver this
meaningful resource
that assists our
members and industry. "
Abrielle Backhaus, IDDBA
save time and offer convenience for everyone.
The customers can drive
up to the PickUp Kiosk,
scan the code, grab
their groceries and go.
It is as quick and easy
as that, " said Arno Kütt,
CEO of Cleveron. " We are
honored that Albertsons
has selected our technology in their drive to offer
the best experience for
their customers. "

IDDBA releases
What's in Store 2021
The International Dairy
Deli Bakery Association
(IDDBA) has released
What's in Store 2021, a
detailed look at industry
trends, what's driving
results, and forwardthinking projections.
New this year, the data
driven insights are
available exclusively in
digital format.
Also new this year,
What's in Store 2021
supermarketperimeter.com

recaps impactful
point-of-sales data
garnered from IDDBA's
new partnership
with IRI and the data
giant's Integrated
Fresh solutions deck.
Quarterly releases from
IDDBA will provide
subscribers timely
and relevant updates
reﬂecting the current
forces inﬂuencing the
industry and consumer
behavior shifts.
" What's in Store 2021
is going to be a data
powerhouse providing
data to drive actionable
decisions, " said Abrielle
Backhaus, research
coordinator at IDDBA.
" Our new work with
Integrated Fresh powered
by IRI, in conjunction
with expert insights
from across the industry,
allows IDDBA to deliver
this meaningful resource
that assists our members
and industry. "
FEBRUARY 2021 - 7
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2021

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