Supermarket Perimeter - April 2021 - 11

But two IRI researchers are betting on one: new ways of displaying
foods in the fresh perimeter throughout the store.
" One of the most impactful elements of merchandising in grocery,
display has undergone significant changes - many of which may stay
with us in the long run, " Jim Danielson and William Ilaria, members of
IRI's In-Store Solutions Group, write in a new report, In-Store Grocery
Merchandising: More Changes on Display.
Efforts to accommodate social distancing have significantly cut
into retailers' display space, according to the report, a phenomenon
Danielson and Ilaria dub " The Incredible Shrinking Display. " In 2020,
retailers averaged five fewer displays than in 2019.
And, according to the report, the typical 2020 display had fewer
items on it. Whereas a typical endcap in 2019 had 13.5 UPCs, the 2020
equivalent had just 12 in 2020. Those 1.5 fewer items add up quickly
when multiplied across the entire store, according to another recently
published report by IRI, " Reignite In-store Merchandising Effectiveness
in the Grocery Channel. "
" With space at a premium, what earns a place on display is shifting
too, " according to Danielson and Ilaria. " Traditional display-dominating
categories such as snacks and beverages feature far less prominently. "
Increasingly, retailers are allocating prime real estate only to the can'tmiss items that promise dividends on every inch of display.
Despite changes to the amount and type of items featured, however,
displays remain solid sales-boosters, according to IRI. But as demand for

Hospitality . . .

Micro Hospitality

precious display space grows, so do expectations for performance.
" In this pandemic era, retailers are taking a hard look at which
manufacturers will be awarded display space. "
It's more important than ever, according to the IRI analysts,
for retailers to develop merchandising strategies that reflect their
customers' shopping patterns and preferences. Traditional metrics used
to track sales, they write, don't always translate to the best approach for
driving volume and share.
" The industry must get better at leveraging in-store activities to fulfill
merchandising needs. For example, does it make more sense to have
one big 'showstopper' or several displays around the store to make sure
you're reaching consumers in the right place and at the right time with
the right product? "
Looking ahead, Danielson and Ilaria predict " parallel trends of
collaboration and competition. " Retailers and their supplier partners
are working together better than ever - everything is becoming a
partnership, and that " is one of the true silver linings of the pandemic. "
That said, stiff competition remains a reality of the industry. The
retailers who know what to stock, when, will be the ones who thrive.
" Elbow-to-elbow shopping may be done for the long run, reducing
display space while increasing ROI expectations for months or even
years to come, " according to IRI. " This signals that we're heading into
a true era of SKU rationalizing, which will lead to closer scrutiny of
tertiary items. "

CRUISE LINES ● AIRLINES ● HOTELS ● RESTAURANTS ● CONVENTIONS
is . . . TheIn-Store Experience.

DELI

© 2021 M&E Mfg. Co., Inc.

™

Trademarks property of M&E Mfg. Co., Inc.

(845) 331-2111

delibuddy.com


https://www.iriworldwide.com/IRI/media/Library/COVIDhttps:/www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-9-Total-Store-Display-9-28-2020-vF.pdf-19-Demand-Curve-Part-9-Total-Store-Display-9-28-2020-vF.pdf https://www.iriworldwide.com/IRI/media/Library/COVIDhttps:/www.iriworldwide.com/IRI/media/Library/COVID-19-Demand-Curve-Part-9-Total-Store-Display-9-28-2020-vF.pdf-19-Demand-Curve-Part-9-Total-Store-Display-9-28-2020-vF.pdf http://www.delibuddy.com

Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
Supermarket Perimeter - April 2021 - 4
Supermarket Perimeter - April 2021 - 5
Supermarket Perimeter - April 2021 - 6
Supermarket Perimeter - April 2021 - 7
Supermarket Perimeter - April 2021 - 8
Supermarket Perimeter - April 2021 - 9
Supermarket Perimeter - April 2021 - 10
Supermarket Perimeter - April 2021 - 11
Supermarket Perimeter - April 2021 - 12
Supermarket Perimeter - April 2021 - 13
Supermarket Perimeter - April 2021 - 14
Supermarket Perimeter - April 2021 - 15
Supermarket Perimeter - April 2021 - 16
Supermarket Perimeter - April 2021 - 17
Supermarket Perimeter - April 2021 - 18
Supermarket Perimeter - April 2021 - 19
Supermarket Perimeter - April 2021 - 20
Supermarket Perimeter - April 2021 - 21
Supermarket Perimeter - April 2021 - 22
Supermarket Perimeter - April 2021 - 23
Supermarket Perimeter - April 2021 - 24
Supermarket Perimeter - April 2021 - 25
Supermarket Perimeter - April 2021 - 26
Supermarket Perimeter - April 2021 - 27
Supermarket Perimeter - April 2021 - 28
Supermarket Perimeter - April 2021 - 29
Supermarket Perimeter - April 2021 - 30
Supermarket Perimeter - April 2021 - 31
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Supermarket Perimeter - April 2021 - 33
Supermarket Perimeter - April 2021 - 34
Supermarket Perimeter - April 2021 - 35
Supermarket Perimeter - April 2021 - 36
Supermarket Perimeter - April 2021 - 37
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