Supermarket Perimeter - April 2021 - 16

including Walmart, Amazon, Stop & Shop and Giant. Or customers can
use the list compiled by Sifter to shop instore at their local grocer.
Sifter has over 100 dietary filters, called SiftTags, that are grouped
into five categories including allergens & concerns, health diets, lifestyle
diets, medications and responsible practices.

Natural Grocers' multi-pronged approach to nutrition
Lakewood, Colo.-based Natural Grocers has learned that consumers are
best reached through multiple approaches that help build a connection
between the shopper and the retailer.
" Our Nutrition Education Department and our marketing team
collaborate every day to make sure our nutritional marketing
campaigns are seamless and accurate - this is key to earning the trust
of our communities, " said Raquel Isely, Natural Grocer's vice president
of marketing. " We also know that different people have different ways
of digesting information, so we take a multi-pronged approach to our
nutritional marketing so that there is something for everyone. "
Instore the retailer adds tags that clearly call out product attributes
like " Keto Friendly " or " Gluten Free. " Signage can be found all over the
store that explores the benefits and responsibility practices associated
with a product. Natural Grocers has also utilized QR codes that allow
shoppers to read more in-depth details about products.
" Consumers are increasingly interested in product ingredients and
the impact ingredients have on their health and the health of the

environment, " said Karen Falbo, Natural Grocers' director of nutritional
education. " They want to be reassured the products they use (i.e., foods,
body care, supplements and household cleaning products) contain
healthy, clean and sustainable ingredients. "
Natural Grocers does several things to reach customers outside the
store, too:
*	 Natural Grocers' Health Hotline magazine can be delivered directly to
shopper's houses and includes in-depth health and wellness articles,
recipes, and details about nutritional programs and deals customers
can experience in-store.
*	 The retailer also hosts regular guest presenter classes on various
nutritional topics, including how to follow specific nutrition plans. For
now, the events are virtual, but the retailer hopes to bring the classes
to in-person when it is safe.
*	 The good4u Meal Deal program helps reward members receive
discounts on ingredients for healthy meal recipes they can make for
their families at home. The retailer regularly adds new Meal Deals to
the program to mix it up a little such as burgers for summer grilling or
brunch for an Easter celebration.
*	 Natural Grocers' Nutritional Health Coaches offer customers
individual one-on-one coaching sessions to help customers achieve
their health goals.
*	 An extensive online recipe library helps customers sort by a variety of
eating preferences.


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Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
Supermarket Perimeter - April 2021 - 4
Supermarket Perimeter - April 2021 - 5
Supermarket Perimeter - April 2021 - 6
Supermarket Perimeter - April 2021 - 7
Supermarket Perimeter - April 2021 - 8
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Supermarket Perimeter - April 2021 - 10
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Supermarket Perimeter - April 2021 - 20
Supermarket Perimeter - April 2021 - 21
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Supermarket Perimeter - April 2021 - 27
Supermarket Perimeter - April 2021 - 28
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