Supermarket Perimeter - April 2021 - 18

Bakery

National
Donut Day
June celebration rings in
fun and true innovation
BY JOHN UNREIN

18 - APRIL 2021

Packaging options
Suppliers offer multiple choices of ways to help your instore bakery
celebrate National Donut Day. Baker Boy launched The Donut Hole®
thaw-and-serve fully finished donut line in October 2019. It quickly
became one of its hottest new product launches ever. Most recently,
the company has transitioned into the new The Donut Hole® branded
packaging, as of March 1.
" With The Donut Hole® line, we try to offer something for everyone.
We have iced and glazed donuts, yeast-raised and cake donuts, and
everything from old favorites to new innovations, " said Dustin Monke,
marketing manager for Baker Boy.
Mashups come in many forms, as General Mills Foodservice
introduces Pillsbury Triple Layer Bars, which come individually wrapped
to help foodservice operations satisfy consumers' craving for an
indulgent treat while meeting heightened interest in safety. Transparent,
sealed packaging provides peace of mind that the product is safe and
showcases the visual appeal of the bars.

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DAWN, BAKER BOY

HELD ANNUALLY ON THE FIRST FRIDAY IN JUNE, National Donut
Day offers a sweet time to celebrate America's heroes. On June 4, The
Salvation Army will thank the men and women on the front lines of the
coronavirus pandemic by delivering donuts and hope.
America's leading bakery suppliers are poised to help ring in this
celebration brighter than ever before.
From Rich Products, challenges inspire innovation. The company's
commitment to instore bakeries began with Rich's Whip Topping®
over 75 years ago - and Rich's continues to introduce revolutionary
products ever since. The result is an unmatched portfolio of solutions
specifically designed for your everyday challenges.
For instance, Rich's new Filled Dessert Donuts create shareable
moments as over-the-top, Instagram-worthy delights to expand your
bakery offerings. Rich's ready-to-finish and fully finished Filled Dessert
Donuts are available in three options - with toppings, without toppings
or new Jumbo Filled Donut Bites. For a turn-key solution, opt for Filled
Dessert Donuts with Toppings or Jumbo Filled Donut Bites. For a more
customized solution, choose Filled Dessert Donuts without toppings.
In other innovations, when Rich's launched Bettercreme® back in
1978, it was the very first whipped icing. Rich's went on to introduce
sweet swirls of flavor, clusters of cookie and chocolate, and a full
spectrum of seasonal hues and classic colors - revolutionizing the
dessert decorating industry. Bettercreme is the smooth, light, perfectly
sweet whipped icing that continues to play a delicious role in countless
memorable moments around the globe.


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Supermarket Perimeter - April 2021

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