Supermarket Perimeter - April 2021 - 24

Bakery

Increased demand
for packaged
bread has
created branding
opportunities
for Bakery De
France and other
suppliers.

BRANDED
products
BY JENNIFER BARNETT FOX

Manufacturers respond to ongoing shifts in consumer
attitudes and closer examination of buying choices 
THE PAST 12 MONTHS have offered time for reflection as restrictions
found consumers shifting online for communication, shopping and
awareness initiatives. With this focus comes heightened awareness of
food-related issues ranging from brand reputation and sustainability
and transparency to ingredient functionality and wellness, forever
changing how consumers think about and purchase food.
Today, manufacturers looking to compete must consider the bigger
picture as food purchases increasingly become more complicated,
considered and inclusive.
" Food has never played a greater role in how we feel, because it's
become such a huge part of our every day, in the absence of so much
else, " said Paul Baker, founder of St. Pierre Groupe, Manchester, UK.

Health Matters with Indulgence
While the demand for health and wellness rarely trumps indulgence
in the instore bakery, some see the tide turning. Calling the instore
bakery the final frontier for health and wellness trends, David Skinner,
marketing manager, J. Skinner Bakery, Omaha, Neb., is seeing more
24 - APRIL 2021

cleaner labels and free-from
products, indicating health-centric
customers are finding more of what
they want in the instore bakery.
This includes providing products
for the growing number of
individuals with specific dietary
restrictions. As the first nationally
branded vegan muffin, Abe's Muffins
are allergen friendly, free from
nuts, peanuts, eggs, sesame, soy
and seeds. Responding to evolving
consumer needs, the company also created a school-friendly big muffin
pack and a gluten-free line branded under Abe's Mom.
" Health and wellness in bakery are evolving beyond the scope
of specific dietary restrictions, " said Joseph Koffman, founder and
chairman of Abe's Muffins, West Nyack, N.Y. " Consumers assess health
and wellness as it relates to a brand's overall practices regarding

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Supermarket Perimeter - April 2021

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