Supermarket Perimeter - April 2021 - 26

Bakery: Branded products

And beginning in early 2020, St. Pierre Groupe, added new
digital roles within its in-house marketing team to maximize online
opportunities with retailers in the US and globally.

Despite a huge surge in online ecommerce sales in 2020, a whopping
70% of shoppers continued going to brick-and-mortar stores. At one
time or another those shoppers, online and instore, found supply did
not always accommodate demand. Faced with a choice to go without
or take a chance on a new product, many discovered something new in
a private label or store brand.
As retailers continue to up the ante on store brands, these
manufacturers are also making a mark among consumers for their own
local and sustainable efforts.
" People know what they are getting and often what the company
is doing in terms of traceability and sustainability, " said Eric Richard,
industry relations coordinator for IDDBA, Madison, Wis. " As retailers are
stepping up to help, this demonstrates that what the company does is
as important as the product they sell. "

Sustainable Advantage
This means good food is increasingly associated with goodwill and
impeccable values. Growing awareness of ingredient and processing
supply chains and sourcing, employee relations and environmental

impact mean manufacturers must meet more than the requirements of
a great product.
Tippin's internal and consumer-facing sustainability initiative started
years ago, reducing inbound packaging waste through changes in raw
materials purchasing and packaging and a focus on what enters the
waste stream, recycling everything they can.
" We need for the recycling industry to continue to grow and become
more widely useful and accessible. We will continue to focus on
sustainability because our collective future depends on it, " Boyer said.

TIPPIN'S, J. SKINNER

National vs. Private Label

Be Inspired. Be Creative. Be Original.

TM

Available in a
6.6 lb. Tub,
35.2 oz. Piping Bag &
Portion Control Packs

Hot Cross Buns
with Nutella®
┬ę Ferrero 2021
Ferrero S.p.A.



Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
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