Supermarket Perimeter - April 2021 - 29

But with the viral success enjoyed by Meat District's O.G. Burger just
weeks after its release, the company decided to take its burgers to a
wider audience, and today they can be found in several retail market
chains across the country, Levenson said.
Top sellers, in addition to O.G., include Steak House, All American and
The Pitmaster.
Meat District is always looking for ways to meet evolving consumer
behavior, Levenson said. The brand works with its retailer partners
one-on-one to customize Meat District offerings to meet their
specific needs.
" Innovation day in and day out is in the fabric of our company, and
we have worked together to bring some exciting new developments in
2021, " he said. " We have a series of new product and flavors that will be
rolling out this summer. "
To complement its burger offerings, Meat District has branched out to
include other favorites - everything from marinated chicken wings to
tri-tip to its premium pork sausage line.
" We want to establish Meat District as more than a premium burger
line and synonymous with grilling, barbecuing, family, tailgating. "

Whole Foods rolls out burger bar in New Jersey store
A new Austin, Texas-based Whole Foods Market in Wayne, N.J., features
a burger bar in its prepared foods section.
The burger bar, called Market Burger, is unique to the Wayne store,
said Chris Nguyen, culinary development chef for the chain's northeast
region, according to a story on northjersey.com.
The menu will include four types of burgers, two types of french fries,
onion rings and appetizers: chicken tenders, coconut shrimp, mozzarella
sticks and Caesar and house salads. Choices for milkshakes will include
classic flavors and a vegan option, called the " Study Break Shake. "
For those shopping on a tighter schedule, a prepared meals section
will have grab-and-go pizza, quesadillas, sandwiches, sushi and a
variety of casseroles.

Twentieth Wahlburgers at Hy-Vee opens

MEAT DISTRICT, DR. PRAEGER'S

West Des Moines, Iowa-based Hy-Vee Inc. has opened a Wahlburgers at
a Hy-Vee in Columbia, Mo. - the 20th Wahlburgers to be located at one
of the retailer's stores.
The restaurant transitioned from a full-service Market Grille to
become a casual, counter-service Wahlburgers.
The Columbia Wahlburgers will include most of the same menu
options as the full-service Wahlburgers locations, featuring its
signature burgers, home-style sides, house made condiments, salads,
sandwiches, shakes and a full-service bar including beer, wine and
cocktails. Customers can still order their Hy-Vee breakfast favorites daily
from 6 a.m. to 11 a.m., and the full menu is available to order online via
Hy-Vee Mealtime to Go.
Chef Paul Wahlberg created the Wahlburgers franchise, along with
brothers Mark and Donnie Wahlberg, for friends and family to come
together over delicious chef-inspired dishes served up in a casual,
music-filled atmosphere.
To date, Hy-Vee owns and operates six full-service Wahlburgers
locations, and plans to open an additional 24 Wahlburgers at Hy-Vee
locations across its eight-state region in 2021.

DR. PRAEGER'S VEGGIE
BURGERS COME TO THE
FRESH PERIMETER
by Rebecca Schouten
After 25 years in the frozen food aisle, Elmwood
Park, N.J.-based Dr. Praeger's Sensible Foods is
unveiling its first refrigerated product line. The new
offerings include two vegan, Non-GMO Project
verified burgers.
The Classic Veggie Burger combines carrots,
onions, peppers, peas, kale, zucchini, leafy greens,
quinoa and brown rice. Each patty contains 220
calories and 13 grams of protein.
The Chipotle Black Bean Veggie Burger features a
blend of black beans, corn, peppers and brown rice
with chipotle. Each patty contains 220 calories
and 16 grams of protein.
" As meat alternative products expand to all
corners of the grocery store, Dr. Praeger's wants
to meet our customers where they are shopping
and provide the veggie-forward options they love, "
said Larry Praeger, chief executive officer of Dr.
Praeger's. " We know there is still a large market for
traditional veggie burgers that look and taste like
vegetables, and we want to continue to provide this
option to our customers in every section where
they are shopping. "
Dr. Praeger's refrigerated burgers will be available
at select Walmart stores nationwide in packs of
two for $4.98.

supermarketperimeter.com

APRIL 2021 - 29


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Supermarket Perimeter - April 2021

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