Supermarket Perimeter - April 2021 - 38

Meat & Poultry: AMC

There's no substitute for
meeting customers and
other industry members in
person, said Tom Windish,
retail channel president
for Wayzata, Minn.-based
Cargill.
But one advantage of
AMC's 2021 virtual version,
he said, was that the
spotlight shone brighter
on the Power of Meat
presentation and other
programming that many
attendees may not have
had as much time for in
typical years.
" We always value our time with customers, but this year, there
were less distractions, in a way, " he said. " I think when you're able
to concentrate on (presentations), you realize how valuable that
information is. "

Among the themes driven home for Windish was the importance
of strong supply chain networks, which the pandemic drove home;
consumers' discovery of cooking skills they didn't have, and how the
retail industry responds going forward; and the importance of animal
welfare, environmental impact and other concerns, and how packaging
can help deliver those messages.
At the show, Cargill highlighted its case-ready options, which
continue to enjoy huge growth at the company, and their deli case
equivalents: packaged, grab-and-go premium meats.
" Helping retailers redeploy labor, we see that increasing, " Windish
said. " We're really looking at product solutions. Our Castlewood Reserve
is the fastest-growing deli meat brand. "

New - but not " normal "
Sarah Findle, marketing and communications manager for Westminster,
Colo.-based Coleman Natural Foods, said there was a lot of productive
conversation at this year's show about what it will be like " getting
back to normal " after the pandemic. One of the conclusions was that
" normal " is probably not the best word to use in this context.
" People realize that we're never going to being exactly the same, back
to what we had before. It's not a new normal, it's just new. "
One huge part of that " new, " for Coleman and others, is the explosion
in digital. For smaller and mid-sized players in the industry, for example,
online sales platforms provide a way to stand out against the industry's

0
-2
10
BR
0
31

Thank you for your business!

CARGILL, COLEMAN

Meeting the demand
of post-COVID
consumers


http://www.birposaw.com

Supermarket Perimeter - April 2021

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