Supermarket Perimeter - April 2021 - 39

major players. That can be hard in brick-and-mortar, where so much
product from the top brands dominates shoppers' fields of vision.
" I'm really excited by all the digital waves we've made over past year.
In a way, online allows our brand to compete more on an equal playing
field. Shoppers can take more time to look at our product. "

Coleman
Natural Foods
rolled out new
packaging at
AMC '21.

Turn Rack Expense

And once a consumer purchases something online, there's that
magical tool called " previous order history " to steer them back to the
same product the next time they're placing a grocery order.
" Once they buy it, we know we have great quality, and we hope
they'll buy it again. This provides an instant connection to a brand for
repeat purchases. "
At the virtual AMC '21, Coleman highlighted its new redesigned
packaging, which gives consumers easy, instant access to the
company's product claims right on the front of the package.
" We wanted to keep it simple, " Findle said. " We tried different logos,
but people really like the Coleman logo, there's something classic about
it. We wanted to make
the logo the star
but call out our top
things. We started
with a blank slate,
and added only
what was necessary. "
The new
packaging should
be on all Coleman
products nationwide
by late May or June,
Findle said.

INTO AN INVESTMENT

R.O.I.

Not

Covered by one or more of the following U.S. Patents: 5,330,064; 5,386,787; 5,471,922;
5,503,087; 5,628,522; 5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757; 6,974,042;
7,419,063; 9,440,667; D480,528; D481,513. Other U.S. & foreign patents pending.

© 2021 M&E Mfg. Co., Inc. Trademarks property of M&E Mfg. Co., Inc.

(845) 331-2111 * professionalseriesequipment.com * zframerack.com

®


http://www.professionalseriesequipment.com http://www.zframerack.com

Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
Supermarket Perimeter - April 2021 - 4
Supermarket Perimeter - April 2021 - 5
Supermarket Perimeter - April 2021 - 6
Supermarket Perimeter - April 2021 - 7
Supermarket Perimeter - April 2021 - 8
Supermarket Perimeter - April 2021 - 9
Supermarket Perimeter - April 2021 - 10
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