Supermarket Perimeter - April 2021 - 51

anchor conversations and provide touch points in and
out of the store by cultivating a community of fans.
And they can be a huge boon for retailers.
The power of a
" Many retailers see the benefits of branded
brand like Ocean
collaborations, promoting in their stores
Spray makes it easier
with the confidence that 'We're catching
for marketers like Oppy
to build excitement
target shoppers on their path to purchase via
for new items.
digital marketing and social media outreach,' "
Gardner said.
Typically, fresh produce is not the first category
consumers think of when it comes to online food
shopping. But Gardner said that as online has surged during
COVID, the opportunity for digital sales of branded fruits and
vegetables has grown with it.
" A familiar brand engenders trust within the ecommerce
transaction, " she said. " It may also generate an impulse purchase
more frequently than unbranded product because the shopper
understands the value the branded item will deliver. We have seen
this play out in recent months with our Ocean Spray branded
clamshell offering in particular. "
Oppy has other branded produce news on the horizon.
" We're excited about some fun brand extensions in the berry,
greenhouse and avocado categories, and possibly others, "
Gardner said.

You are either Innovating or Marketing.
Everything else is an expense. - Peter Drucker, 1954

2021: NOTHING HAS CHANGED.
. . . MARKETING AT ITS BEST.
© 2021 M&E Mfg. Co., Inc.

Trademarks property of M&E Mfg.
Co., Inc.
(845) 331-2111
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APRIL 2021 - 51


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Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
Supermarket Perimeter - April 2021 - 4
Supermarket Perimeter - April 2021 - 5
Supermarket Perimeter - April 2021 - 6
Supermarket Perimeter - April 2021 - 7
Supermarket Perimeter - April 2021 - 8
Supermarket Perimeter - April 2021 - 9
Supermarket Perimeter - April 2021 - 10
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Supermarket Perimeter - April 2021 - 12
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Supermarket Perimeter - April 2021 - 18
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Supermarket Perimeter - April 2021 - 20
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