Supermarket Perimeter - April 2021 - 8

Merchandising
musts
BY ANDY NELSON

A

s the grocery fresh perimeter continues to evolve due to
changes brought on by COVID, reimaging convenience
and enhancing prepared foods departments provides food
retailers an opportunity to rethink the shopping experience and to
better meet consumers' needs.
For instance, according to Margie Proctor, design and marketing
specialist for Hillphoenix, a part of Conyers, Ga.-based Dover Food
Retail, a manufacturer of refrigerated, frozen, hot and dry display cases,
there is now a trend toward food bar orders. Food bars are not going
away, but they are being reevaluated.

Customers are reconsidering how they're being merchandised,
and smaller footprints for new bars are becoming popular - 12 feet
in length, for instance, instead of the 18- to 24-foot units that were
trending just a year ago.
" Retailers are also incorporating a self-service refrigerated or hot
multi-deck case on the end of the smaller food bars for prepackaged
merchandising, " Proctor said.
COVID also caused a ripple in merchandising with an increase
in prepackaged items, which should also be top-of-mind with food
retailers as they move forward post pandemic, Proctor said.

BUILD customer engagement
with the aid of interactive bots,
mobile apps and a seamless
e-commerce experience.

8 - APRIL 2021

PERSONALIZE both
the in-store and online
experience by using advanced
analytics collected by IoTenabled devices to deliver
targeted offerings.

ENHANCE worker
collaboration with modern
software and apps to
improve store productivity
and customer service.

supermarketperimeter.com

OPTIMIZE business
operations by automating
repetitive tasks, updating
outdated infrastructure
and leveraging the cloud.
Source: Insight

DOVER

Actions to take now


http://www.supermarketperimeter.com

Supermarket Perimeter - April 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2021

Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 1
Supermarket Perimeter - April 2021 - 2
Supermarket Perimeter - April 2021 - 3
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Supermarket Perimeter - April 2021 - 6
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Supermarket Perimeter - April 2021 - 8
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