Supermarket Perimeter - April 2022 - 36

Meat & Poultry
Organic
BY KEITH LORIA
ORGANIC MEAT IS BOOMING. In the past year, organic meat sales
have grown 37% versus two years ago, outpacing the meat department,
which grew 20%, according to Nielsen data.
Although organic food is the largest growing sector of the food
industry, it still only accounts for 5% of the total dollars spent on food
annually.
In NCS's 2021 brand awareness survey, consumers report looking
to retailers, second only to farmers, for trusted information. That
means retailers have a responsibility to educate their shoppers about
the values and benefits of eating organic, and to make these products
available to consumers who value their health, animal welfare, and
sustainability.
When it comes to organic meat, interest has been rising annually.
Jenny Burns, senior director of innovation and brand equity for
Applegate, Bridgewater Township, N.J., noted that when it comes
36 - APRIL 2022
to the meat shelves at the supermarket, the industry has long seen
brands and retailers developing organic versions of the top selling
conventional items.
" This is a popular strategy as it offers consumers more choice and
retains the high-value shoppers looking for elevated standards, " she
said. " More recently, however, we've seen a trend towards more unique
or innovative items launched exclusively as organic. This is exciting
because it signals that organic is a compelling and motivating selling
point for them even if they are not familiar with the product or already
purchasing it. "
" We've certainly seen this reflected back to us from our consumers
shopping the meat aisles, " Burns said. " People tend to scrutinize
the labels of their grocery items after major life events such as the
birth of a child or a health setback. The organic label serves as their
shorthand for the spectrum of benefits impacting them personally
supermarketperimeter.com
ST PIERRE

http://www.supermarketperimeter.com

Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
Supermarket Perimeter - April 2022 - 44
Supermarket Perimeter - April 2022 - 45
Supermarket Perimeter - April 2022 - 46
Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
Supermarket Perimeter - April 2022 - 54
Supermarket Perimeter - April 2022 - 55
Supermarket Perimeter - April 2022 - 56
Supermarket Perimeter - April 2022 - 57
Supermarket Perimeter - April 2022 - 58
Supermarket Perimeter - April 2022 - 59
Supermarket Perimeter - April 2022 - 60
Supermarket Perimeter - April 2022 - 61
Supermarket Perimeter - April 2022 - 62
Supermarket Perimeter - April 2022 - 63
Supermarket Perimeter - April 2022 - 64
Supermarket Perimeter - April 2022 - 65
Supermarket Perimeter - April 2022 - 66
Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com