Supermarket Perimeter - April 2022 - 19

BRANDED
baked goods
BY ALLISON GIBESON
THE EARLY DAYS OF THE PANDEMIC gave many consumers the
opportunity to perfect their home baking skills, and consumers are
still looking for ways to add quality bakery products to their at-home
meals even as their schedules get busier. At the same time, consumers
also desire to indulge within reason, and branded products found in
supermarket instore bakeries are well-positioned to meet these trends.
When these trends are combined with the challenges supermarkets
are facing with both staffing and space, retailers are increasingly looking
to branded instore bakery products to drive growth.
" We help deliver an instore experience that doesn't require any
on-site bakers - perfect for the premium snacking opportunities, " said
Paul Baker, founder of Manchester, UK-based St Pierre Bakery. " That's
how the perimeter will draw footfall back in a post-COVID environment.
By highlighting authenticity, cross-selling with the breakfast, brunch,
and snacking occasion products and clever merchandising, we are able
to provide the tools for retailers to maximize sales and basket spend,
which is sorely needed in the aftermath of a global pandemic. "
Finding permission to indulge at home
Given all these factors, Brie Buenning, director of marketing for LosAngeles-based
Aspire Bakery's La Brea Bakery brand, said the market for
take-and-bake bread options in grocery-store bakeries has increased
more than 40% since the pandemic began.
" Customers are looking for convenient options to elevate at-home meals
without having to make everything homemade, " Buenning said. " Takeand-bake
allows consumers to quickly have great-tasting, fresh-out-ofthe-oven
bread right away or easily store it in the freezer for later. "
To this end, Buenning said La Brea's most popular products are
currently French baguettes in both fresh and take-and-bake varieties,
take-and bake rolls, whole grain loaf, and country white sourdough.
The sourdough product plays on the rise in popularity of sourdough
during the pandemic, and the whole grain loaf is an option for those
looking for fewer carbs.
The pandemic has also put a spotlight on the importance of
breakfast items as consumers have enjoyed additional time to eat
breakfast at home.
supermarketperimeter.com
APRIL 2022 - 19
" The pandemic changed the way American shoppers are eating, "
Baker said. " With people spending more time at home, meals like
breakfast became a more important occasion. Instead of rushing to eat
something and get on with the day, consumers started to explore and
enjoy more elaborate breakfast dishes. Waffles are incredibly versatile
and work well in sweet or savory applications, and as consumers started
to experiment with new dishes, sales of versatile products increased. "
Citing data from Nielson, Baker said the US waffle market is now
worth $1.1 billion, growing 16% from 2019 to 2021. Most notably, he said
the ambient waffle market increased 205% during this period.
Baker also said brioche is now delivering $470 million to the US
bakery category, up 20% from the previous year, according to Nielson
data. He said St Pierre's grilling range is especially driving their brioche
products, and the pandemic has been instrumental in strengthening
consumer desire for premiumization. Overall, he said the ambient bun
category is worth $2.8 billion in the grocery market with brioche buns
driving category growth.
" Savvy retailers will take note of where the growth is coming from
and ensure their shelves offer multiple spaces to the products driving
sales, " Baker said.
Baker said part of St Pierre's success has also come from
collaboration with retailers to offer customized products relevant
products for their shoppers.
David Skinner, marketing manager for J. Skinner Baking Co., Omaha,
Ne., said they are seeing a higher demand for products seen as
" permissible indulgences. "
http://www.supermarketperimeter.com

Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
Supermarket Perimeter - April 2022 - 44
Supermarket Perimeter - April 2022 - 45
Supermarket Perimeter - April 2022 - 46
Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
Supermarket Perimeter - April 2022 - 54
Supermarket Perimeter - April 2022 - 55
Supermarket Perimeter - April 2022 - 56
Supermarket Perimeter - April 2022 - 57
Supermarket Perimeter - April 2022 - 58
Supermarket Perimeter - April 2022 - 59
Supermarket Perimeter - April 2022 - 60
Supermarket Perimeter - April 2022 - 61
Supermarket Perimeter - April 2022 - 62
Supermarket Perimeter - April 2022 - 63
Supermarket Perimeter - April 2022 - 64
Supermarket Perimeter - April 2022 - 65
Supermarket Perimeter - April 2022 - 66
Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com