Supermarket Perimeter - April 2022 - 30

Deli: Eastern influences
Flavor forecast
Crunchy chili crisp
McCormick & Co. predicts a " Humble
Nosh " trend that explores global flavors.
Chaat masala
combines savory and
fruity with a combination
of cumin, coriander
and fennel seeds, mint
leaves, ground ginger and
ground cayenne pepper.
is a textured finishing
oil that delivers sweet,
heat and savory,
blending healthy
ingredients and
regional flavor. The
versatile oil can be
infused with aromatics,
seaweed, ginger,
fried peppers, garlic,
shallots, sesame seeds,
anchovies, peanuts
and mushrooms as
a topper for meals,
sides and desserts.
Pandan kaya
is a green jam from
Malaysia made
with pandan, an
herbaceous tropical
plant, coconut
and egg custard.
The food featured in anime is an essential part of the Japanese culture
and an influential part of the viewing, according to Amy Marks-McGee,
founder, Trendincite LLC.
Through the medium, viewers can develop an intimate relationship
not only with the characters but what the characters are eating. As
evidence, she referenced growing interest in foods such as ramen,
Gotcha Roast Pork, a fake pork roast made with potatoes, mushrooms
and white onion wrapped in bacon, and Omurice, a Japanese omelet
wrapped around fried rice.
" Ramen, Gotcha Pork Roast, and Omurice have been featured in
different Anime shows and are creating interest in these foods, " MarksMcGee
continued. " On TikTok #gotchaporkroast has witnessed 6.2
million views while #omurice has had 168.1 million views as of Feb.
23, 2022. "
The versatility of staples like ramen also allow it to play a regular role
as a cheap food hack with the potential to become a viral sensation.
Other foods inspired by street cuisine introduce audiences to new
favorites such as Vietnamese pizza, which replaces traditional pizza
crust with rice paper, and the K-Dog, or Korean corn dog, which coats a
basic sausage, hot dog or fish with a rice flour or a yeasted batter.
" Particularly among young consumers, there is a real and sustained
appetite for real deal flavors in the food they are buying and
consuming, " Pham said. " These young consumers, particularly Gen
Zers, are incredibly savvy and able to cut through all of the noise of
modern-day marketing. Representation and diversity from both a flavor
30 - APRIL 2022
and leadership standpoint are important, and consumers are craving
hyper-regional cuisine but done right. "
Generational shift
As buying power continues its shift, Millennials and Gen Z are making
their personal mark on the food industry. Led by a prioritization of
clean-label eating and authenticity, these demographics are known for
seeking out flavor, excitement and products that emphasize hyperregional
cuisine.
With excitement possible in each discovery, favorite new products
can then be shared through food-centric videos, podcasts and in a
variety of online communities including Asianfoodnetwork.com, one of
the largest Asian food communities in the world.
These encounters could also include small nuisances such as
taking an interest in incorporating traditional Asian foods in a modern
way. Sweeteners like black sugar are offering a new twist on familiar
products and food innovators are tempting new audiences with achara,
a Filipino pickle, and kokuto, Okinawa brown sugar.
The possibilities throughout the category are truly endless, and
consumers have the ability to pick and choose just how far down the
rabbit hole they might want to travel.
Once the journey begins, one may never know what might strike
a note that prompts deeper exploration. Within the category, one can
rest assured there are a multitude of culinary nuances and complexities
from which to take inspiration.
supermarketperimeter.com
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Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
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Supermarket Perimeter - April 2022 - 40
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Supermarket Perimeter - April 2022 - 45
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Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
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