Supermarket Perimeter - April 2022 - 37

but also their community and the world around them. " Kay Cornelius,
general manager of Panorama Organic Grass-Fed Meats, Westminster,
Colo., noted organic and grass-fed meats remain very strong from the
standpoint of consumer interest.
" Even now as the pandemic becomes 'end-demic,' consumers are still
going to the grocery store at a higher click, and their meat purchases
reflect that, " she said. " They've tried to cook different things during the
pandemic and they want to stick with that. We're seeing more organic
cuts sticking at retailers because people are demanding it. "
Trending up
Aaron Corbett, CEO of North Country Smokehouse, Claremont, N.H.,
noted sugar-free proteins have been trending for the last few years and
consumer demand continues to grow.
In addition, organic consumers are becoming increasingly more
aware of the regenerative aspects of farming and are looking to buy
from brands that don't just check the non-GMO organic boxes, but who
produce foods through sustainable practices that respect not only the
livestock but also the land.
" Consumers understand the role they play in the food system, and
how the choices they make impact the soil, air and water, " Corbett said.
" This is a trend we'll continue to see, and we're well aligned because
we've been doing it this way for years. In many cases, producers see an
opportunity and pivot to meet the needs of the consumer. In our case,
we've been operating in the best interest of a sustainable future for the
last 16 years, and we're happy to see the market begin to adopt a more
sustainable food-philosophy. "
Anecdotally, Burns has noticed increased popularity of organic across
meat categories within more conventional retailers-those not specialty
or natural, over the last couple years.
" Many of our key accounts are working to expand their organic
assortment to meet rising consumer demand, both in their brick and
mortar stores and online, " she said.
Cornelius noted organic meat tends to be boosted by younger
generations typically-millennials and Gen Z and checks
a lot of the boxes for those consumers concerning
health and ecological issues.
In an effort to offer more variety,
Panorama is launching a new 80/20
organic ground beef product to appeal
to cost-conscious shoppers, and also
a restaurant-style brisket cut short-rib
lamb for more adventurous diners.
Pandemic performance
The organic category performed well
during the pandemic, as consumers
were not only preparing more home
meals, but looking for higher quality,
unique products to liven up their meals.
" For North Country particularly, the
supply chain issues many producers faced
presented a real opportunity for us, " Corbett
said. " Because we own our very organic family
supermarketperimeter.com
In the past year, organic meat
sales have grown 37% versus two
years ago, outpacing the meat
department, which grew 20%,
according to Nielsen data.
they think they are healthier than
conventional options, and 23% of
organic shoppers are motivated
by the belief that organic foods
are better for the environment.
farms, as well as work with a network of farmer partners under our
umbrella, we were able to step in and guarantee fulfillment at a time
when many other suppliers were having immense challenges keeping
the shelves stocked. "
Burns noted that COVID taught many that a strong defense against
disease is one's own immune system.
" People are interested in food that builds immunity or at least doesn't
compromise it. This equates to clean food raised without pesticides,
antibiotics, and other additives and preservatives, " she said.
New and improved
North Country has a large offering of organic
products ranging from bacon to sausage, deli
meat and low and slow smoked ham.
" The pork is sourced from our very own
vertically integrated, organic familyfarms, "
Corbett said. " That means we
have full control over the process
and can offer our customers and
consumers complete transparency. "
Over the last few years, the
company has launched several
new organic meat products that
are the first-of-their-kind available in
the marketplace, including Organic
Canadian bacon, which can be found at
upscale retailers across the country; and
organic ham steak and organic petit ham.
" Not only are we offering new products with
organic attributes, which until recently have been
APRIL 2022 - 37
organic shoppers are driven to
purchase organic foods because
According to Mintel, 55% of
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Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
Supermarket Perimeter - April 2022 - 44
Supermarket Perimeter - April 2022 - 45
Supermarket Perimeter - April 2022 - 46
Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
Supermarket Perimeter - April 2022 - 54
Supermarket Perimeter - April 2022 - 55
Supermarket Perimeter - April 2022 - 56
Supermarket Perimeter - April 2022 - 57
Supermarket Perimeter - April 2022 - 58
Supermarket Perimeter - April 2022 - 59
Supermarket Perimeter - April 2022 - 60
Supermarket Perimeter - April 2022 - 61
Supermarket Perimeter - April 2022 - 62
Supermarket Perimeter - April 2022 - 63
Supermarket Perimeter - April 2022 - 64
Supermarket Perimeter - April 2022 - 65
Supermarket Perimeter - April 2022 - 66
Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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