Supermarket Perimeter - April 2022 - 40

Meat & Poultry
Bacon
BY KEITH LORIA
BACON PLAYS A LARGER-THAN-LIFE ROLE in many consumers'
lives - it's more than just food to them, it's a symbol, a feeling, and an
experience.
" Consumers often cook bacon for their families and friends and have
a lot of pride in providing the best quality experience for those they care
most about, " said Jenny Rechner, brand manager for Austin, Minn.based
Hormel Black Label Bacon. " Throughout our research, consumers
have also told us that bacon is a comfort food for them. Especially over
the past couple of years in the pandemic, consumers have told us they
seek out bacon as a 'mental health food' that can improve their overall
well-being. "
There are a number of trends that are impacting the category
in 2022.
" Bacon is more popular than ever, " said Drew Calvert, vice president
of prepared pork for Niman Ranch, Northglenn, Colo., who noted the
company is seeing growth in five key trend areas within the category.
" The first is a claims-driven trend, with consumers looking for
transparency from brands, as well as sustainable choices and humane
animal care choices, and we're finding that those are of particular
interest within the premium shoppers who tend to have larger basket
sizes, " she said.
Health-conscious consumers are also looking for clean ingredients
in their bacon choices, especially those without antibiotics and
added sugar.
" You see these high-protein diets continue to grow in popularity, and
no-sugar bacon is an appealing, high-flavor ingredient that these diets
are leaning towards, " Calvert said.
A third trend Niman Ranch is seeing is the non-traditional bacon
cut, such as a Canadian bacon that's appealing to a health-conscious
consumer who is looking for a breakfast meat that has the smokey
flavor, Calvert said.
" Different hardwood smokes is another trend. Consumers are really
looking for something different in the category and finding those fit
the bill. Having a nuance of an applewood or hickory allows them to
experiment with a nice, sweet flavor. "
Bacon as an ingredient is also something that is a trend, such as
adding bacon into sausage. For instance, Niman Ranch recently put
together a bacon breakfast sausage that is a link but has the flavor of
bacon as well.
Convenience bacon has shown significant growth over the past
several years, including both fully cooked and microwave bacon.
" Many consumers find these options convenient to use on
sandwiches or in salads or with eggs, " Rechner said. " Consumers are
also busier than ever, and especially in smaller households, these
options are convenient for them in a time crunch. "
Hormel offers a wide array of products in the convenience bacon
space, including Hormel Black Label Fully Cooked Bacon (both regular
and family pack options), Hormel Black Label Microwave Ready Bacon,
and Natural Choice Fully Cooked Bacon.
40 - APRIL 2022
supermarketperimeter.com
SUSAN SCHMITZ, INSDES - STOCK.ADOBE.COM
http://www.supermarketperimeter.com

Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
Supermarket Perimeter - April 2022 - 44
Supermarket Perimeter - April 2022 - 45
Supermarket Perimeter - April 2022 - 46
Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
Supermarket Perimeter - April 2022 - 54
Supermarket Perimeter - April 2022 - 55
Supermarket Perimeter - April 2022 - 56
Supermarket Perimeter - April 2022 - 57
Supermarket Perimeter - April 2022 - 58
Supermarket Perimeter - April 2022 - 59
Supermarket Perimeter - April 2022 - 60
Supermarket Perimeter - April 2022 - 61
Supermarket Perimeter - April 2022 - 62
Supermarket Perimeter - April 2022 - 63
Supermarket Perimeter - April 2022 - 64
Supermarket Perimeter - April 2022 - 65
Supermarket Perimeter - April 2022 - 66
Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com