Supermarket Perimeter - April 2022 - 51

RETAIL TIP
Think bulk and bagged
Retailers who want to maximize
their avocado sales would do well to
consider this proven fact: when it
comes to how to merchandise fruit,
it's not a question of either/or, it's a
question of both.
Bulk avocados continue to comprise
the lion's share of the market, but
bagged avocado sales have been
experiencing strong growth for
several years said Jan DeLyser,
vice president of marketing for the
Irvine-based California Avocado
Commission.
" In 2020 bagged avocado sales
grew 50% nationwide, and in the
huge California market the growth
rate for bagged avocados hit nearly
87%, " DeLyser said. " Some of the
markets in the Western region
even showed triple-digit growth in
bagged avocados. "
Depending on the market,
packaged avocado volume share
of the category ranges from
10% to 32%. Packaged avocados
offer the ability to provide the
retailer and the consumer with
more information than is feasible
with bulk.
Both must call out origin of the
fruit, but the possibilities for doing
so on bags is something DeLyser
said she's hopeful will occur more
this year.
supermarketperimeter.com
APRIL 2022 - 51
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Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
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Supermarket Perimeter - April 2022 - 45
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Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
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Supermarket Perimeter - April 2022 - 55
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Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
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