RETAIL TIP Think bulk and bagged Retailers who want to maximize their avocado sales would do well to consider this proven fact: when it comes to how to merchandise fruit, it's not a question of either/or, it's a question of both. Bulk avocados continue to comprise the lion's share of the market, but bagged avocado sales have been experiencing strong growth for several years said Jan DeLyser, vice president of marketing for the Irvine-based California Avocado Commission. " In 2020 bagged avocado sales grew 50% nationwide, and in the huge California market the growth rate for bagged avocados hit nearly 87%, " DeLyser said. " Some of the markets in the Western region even showed triple-digit growth in bagged avocados. " Depending on the market, packaged avocado volume share of the category ranges from 10% to 32%. Packaged avocados offer the ability to provide the retailer and the consumer with more information than is feasible with bulk. Both must call out origin of the fruit, but the possibilities for doing so on bags is something DeLyser said she's hopeful will occur more this year. supermarketperimeter.com APRIL 2022 - 51http://www.supermarketperimeter.com